Description
Become a Digital Marketing Expert in the next 45 days
CONTENT WRITING COURSE (8 sessions)
MODULE 1
Part A: Blog Writing
Part B: Copywriting
Part C: SEO Writing
- Why blogging? Importance & major reasons to opt.
- Blog intention that generates sales
- Copywriting Tactics
- Evergreen content
- How to find endless blog topic ideas
- Content calendar
- Perfect blog structure
- Blog framework for SEO
- Blog promotion
- Free tools
MODULE 2: Technical Writing
- What is technical writing?
- Types of technical writing
- Audience analysis
- Content purpose
- Selecting media & right content format
- Technical writing checklist
- 4-step draft method
- Technical blog structure
- Best technical blogging platforms
- Reference blogs & Bonus tips
MODULE 3: Email Writing
- Importance of email marketing
- Five reasons why you need to choose e-mail writing?
- E-mail performance rate
- How to create an email list
- Mistakes to avoid
- Subject line formula
- Opening sentence
- Body of the email
- CTA line
- Signature
- Email Writing 2. O
MODULE 4: Social Media Writing
- User-generated content
- Four-pillar of content strategy
- Understanding audience demand
- Post formula
- Caption that converts
- Content calendar
- Repurposing content
MODULE 5: Website Copywriting
- Understanding business requirement
- Planning content according to website UI
- Standard format of the home page
- Content formula of service page
- Contact page
- How it works
- Stuffing keywords
- Landing Page
Module 6: Copywriting
- Four U’s Of Copywriting
- Twelve Psychological Triggers To Make Copy Appealing
- Audience Expertise & Content Ideas
- AIDA Formula
- Eye Apeealing Tips
- Visual Content Marketing
Module 7: Ad Copy
- The Powerful Hook
- Writing Ad Body
- CTA
- Ad Creative
Module 8: Product Description
SEO COURSE (8 Sessions)
MODULE 1: Introduction
- What is SEO?
- Importance of SEO
- Types of SEO
- Ranking factors
- Search engine mechanism
MODULE 2: Keyword
- What is a keyword?
- Types of keywords?
- How to find keywords?
- Selection factor
- Tool guide
- Keyword placement
MODULE 3: On-page SEO
- Headers
- URL slug
- Meta title and description
- Image Alt Text
MODULE 4
- Competitor analysis
- Domain authority
- Stealing keyword ideas
- Site Audit
- Content Ideas
- Tool guide
- Backlinks
MODULE 5
- Google Analytics
- Google Search Console
MODULE 6
- Schema Markup
MODULE 7
- Site-mapping
- Robots.txt
INSTAGRAM & FACEBOOK MARKETING COURSE (6 Sessions)
MODULE 1: Profile Optimisation
- Types of Instagram Accounts & which is best for you
- Instagram handle
- SEO-optimised Instagram username: To increase visibility
- Category Selection
- The three-line formula for Instagram bio
- Smart link building
MODULE 2: Hashtag
- What is a hashtag & its importance
- A step-by-step guide to finding hashtags?
- Checking the relevancy, recency, & popularity of the hashtag
- Tools for searching Hashtags
- Making 3 final sets for 1 year
- How many hashtags should we be used in a post?
- Do’s & Don’ts
- What’s a shadow ban? And it’s causes
MODULE 3: Content Strategy
- Four pillars of Instagram Content
- Content guide based on formats
- Weekly content calendar
- Content Intention
MODULE 4: Story Content Calendar
- Tips for growing story views
- How to convert followers into clients on a story
- Monday to Sunday- story ideas (hour based)
- Story hacks
MODULE 5: Insights
- Follower demographics
- Best time to post on Instagram
- Checking content performance – post, story, reels
- Metrics- reach, engagement, views and more
- Best-performing content & format
- How to fix performance and modify the strategy
MODULE 6: Instagram Ads (Story, post, reel)
- Linking Ads account
- Selecting campaign objective
- Making Ad sets
- Defining target audience, location, interests
- Adding price, time
- Uploading media
- Processing & running an Ad
FREELANCING COURSE (Bonus Course) – 2 days
Module 1
- Profile Optimisation – LinkedIn, Instagram, and Facebook
- Content Calendar To promote Freelancing Service
Module 2
- 1. How To Build Sample Work As Beginner
- 2. Live Portfolio: Key Points + Free Tools
- 3. Profile Explanation
- 4. How To Find Clients?
Module 3
- Pitching Script: Mails + Messages
- Resume
- Discovery Call
- Setting Charges For Service
- Service proposal
- Freelance Contract
Doubt Session – 2 days