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Join 45 Days Live Training:

  1. Two hours session daily (weekend off)
  2. Recorded modules access
  3. Client support
  4. Lifelong chat & call support
  5. Certificate of completion
  6. Community support

₹11,880.40

Course Modules and Description

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₹11,880.40

Join 45 Days Live Training:

  1. Two hours session daily (weekend off)
  2. Recorded modules access
  3. Client support
  4. Lifelong chat & call support
  5. Certificate of completion
  6. Community support
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Description

Become a Digital Marketing Expert in the next 45 days

 

CONTENT WRITING COURSE (8 sessions)

 

MODULE 1

Part A: Blog Writing
Part B: Copywriting
Part C: SEO Writing

  1. Why blogging? Importance & major reasons to opt.
  2. Blog intention that generates sales
  3. Copywriting Tactics
  4. Evergreen content
  5. How to find endless blog topic ideas
  6. Content calendar
  7. Perfect blog structure
  8. Blog framework for SEO
  9. Blog promotion
  10. Free tools

MODULE 2: Technical Writing

  1. What is technical writing?
  2. Types of technical writing
  3. Audience analysis
  4. Content purpose
  5. Selecting media & right content format
  6. Technical writing checklist
  7. 4-step draft method
  8. Technical blog structure
  9. Best technical blogging platforms
  10. Reference blogs & Bonus tips

 

MODULE 3: Email Writing

  1. Importance of email marketing
  2. Five reasons why you need to choose e-mail writing?
  3. E-mail performance rate
  4. How to create an email list
  5. Mistakes to avoid
  6. Subject line formula
  7. Opening sentence
  8. Body of the email
  9. CTA line
  10. Signature
  11. Email Writing 2. O

 

MODULE 4: Social Media Writing

  1. User-generated content
  2. Four-pillar of content strategy
  3. Understanding audience demand
  4. Post formula
  5. Caption that converts
  6. Content calendar
  7. Repurposing content

 

MODULE 5: Website Copywriting

  1. Understanding business requirement
  2. Planning content according to website UI
  3. Standard format of the home page
  4. Content formula of service page
  5. Contact page
  6. How it works
  7. Stuffing keywords
  8. Landing Page

 

Module 6: Copywriting

  1. Four U’s Of Copywriting
  2. Twelve Psychological Triggers To Make Copy Appealing
  3. Audience Expertise & Content Ideas
  4. AIDA Formula
  5. Eye Apeealing Tips
  6. Visual Content Marketing

 

Module 7: Ad Copy

  1. The Powerful Hook
  2. Writing Ad Body
  3. CTA
  4. Ad Creative

 

Module 8: Product Description

 

SEO COURSE (8 Sessions)

 

MODULE 1: Introduction

  • What is SEO?
  • Importance of SEO
  • Types of SEO
  • Ranking factors
  • Search engine mechanism

 

MODULE 2: Keyword

  • What is a keyword?
  • Types of keywords?
  • How to find keywords?
  • Selection factor
  • Tool guide
  • Keyword placement

 

MODULE 3: On-page SEO

  • Headers
  • URL slug
  • Meta title and description
  • Image Alt Text

 

MODULE 4

  • Competitor analysis
  • Domain authority
  • Stealing keyword ideas
  • Site Audit
  • Content Ideas
  • Tool guide
  • Backlinks

 

MODULE 5

  • Google Analytics
  • Google Search Console

 

MODULE 6

  • Schema Markup

 

MODULE 7

  • Site-mapping
  • Robots.txt

 

INSTAGRAM & FACEBOOK MARKETING COURSE (6 Sessions)

 

MODULE 1: Profile Optimisation

  • Types of Instagram Accounts & which is best for you
  • Instagram handle
  • SEO-optimised Instagram username: To increase visibility
  • Category Selection
  • The three-line formula for Instagram bio
  • Smart link building

 

MODULE 2: Hashtag

  • What is a hashtag & its importance
  • A step-by-step guide to finding hashtags?
  • Checking the relevancy, recency, & popularity of the hashtag
  • Tools for searching Hashtags
  • Making 3 final sets for 1 year
  • How many hashtags should we be used in a post?
  • Do’s & Don’ts
  • What’s a shadow ban? And it’s causes

 

MODULE 3: Content Strategy

  • Four pillars of Instagram Content
  • Content guide based on formats
  • Weekly content calendar
  • Content Intention

 

MODULE 4: Story Content Calendar

  • Tips for growing story views
  • How to convert followers into clients on a story
  • Monday to Sunday- story ideas (hour based)
  • Story hacks

 

MODULE 5: Insights

  • Follower demographics
  • Best time to post on Instagram
  • Checking content performance – post, story, reels
  • Metrics- reach, engagement, views and more
  • Best-performing content & format
  • How to fix performance and modify the strategy

 

MODULE 6: Instagram Ads (Story, post, reel)

  • Linking Ads account
  • Selecting campaign objective
  • Making Ad sets
  • Defining target audience, location, interests
  • Adding price, time
  • Uploading media
  • Processing & running an Ad

 

FREELANCING COURSE (Bonus Course) – 2 days

 

Module 1

  1. Profile Optimisation – LinkedIn, Instagram, and Facebook
  2. Content Calendar To promote Freelancing Service

 

Module 2

  1. 1. How To Build Sample Work As Beginner
  2. 2. Live Portfolio: Key Points + Free Tools
  3. 3. Profile Explanation
  4. 4. How To Find Clients?

 

Module 3

  1. Pitching Script: Mails + Messages
  2. Resume
  3. Discovery Call
  4. Setting Charges For Service
  5. Service proposal
  6. Freelance Contract

 

Doubt Session – 2 days

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