Description
Learn the best Social Media Marketing Techniques:
Module 1: Profile Optimisation
- Types of Instagram account & which is best for you
- Instagram handle
- SEO optimised Instagram username: To increase visibility
- Category Selection
- The three-line formula for Instagram bio
- Smart link building
Module 2: Hashtag
- What is a hashtag & its importance
- A step-by-step guide to finding hashtags?
- Checking relevancy, recency, & popularity of the hashtag
- Tools for searching Hashtags
- Making 3 final sets for 1 year
- How many hashtags we should be used in a post?
- Do’s & Don’ts
- What’s shadow-ban? And it’s causes
Module 3: Content Strategy
- Four-pillars of Instagram Content
- Content guide based on formats
- Weekly content Calendar
- Content Intention
Module 4: Story Content Calendar
- Tips to grow story views
- How to convert follower into client on story
- Monday to Sunday- story ideas (hour based)
- Story hacks
Module 5: Insights
- Follower demographics
- Best time to post on Instagram
- Checking content performance – post, story, reels
- Metrics- reach, engagement, views and more
- Best performing content & format
- How to fix performance and modify strategy
Module 6: Instagram Ads (Story, post, reel)
- Linking Ads account
- Selecting campaign objective
- Making Ad sets
- Defining target audience, location, interests
- Adding price, time
- Uploading media
- Processing & running an Ad
Module 7: Reel Marketing
- Reel Algorithm
- Types Of Reel
- Trending Audio Selection
- Hashtags In Reel
- Evergreen Reel Ideas
- Basic Reel Editing
- Filming Tips
