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From Zero to Hero: How To Write Effective Conversion Email!

Hey there! Are you tired of sending emails that are not getting you the results you want? Fear not, because I have some tips on how to write effective emails that will turn your emails into conversion machines!

As you listen most of the time “Old is Gold” and emails are a gold mine. But if you know how to dig this gold and how to use it for your business. In emails, writing plays a very crucial role. Email marketing always dominates the other marketing media. Return on investment (ROI) is always high as compared to others According to a Mailmodo survey email conversion rate is 15.22% in 2021. And every industry has a different conversion rate. But it’s all possible when your email writing is strategic. If you send random emails to your subscribers then it won’t give you any results.

An interesting fact you should know about is that the first email was sent in 1978 and the sender’s name was Gery Thuerk. He worked for Digital Equipment Corp. And he sent emails to around 400 people to promote the company computers you are surprised to know that the result was $ 13 million in sales.

Let us understand how to write highly conversion emails:-

1. Know Your Audience:-

Your first step to writing an email i.e know your audience. You need to understand who is your audience, where your audience lives, How your audience thinks, etc. If you don’t know about your audience then your campaign is a big disaster.

Importance of understanding your target audience

  1. Customised the message: When you know who is your audience then you can customise your message according to them. and you customised the message to their interest, need and preference. This increases the attention of your subscribers.
  2. Improve relationship with the audience: When you know the interest and needs of the audience then it improves your relationship with your audience. And you better understand what they actually looking for.
  3. Improve product/service development: When you created good relationships with them. Then they gave you feedback on your product or services that they used. And according to their feedback, you should improve your product or services.

Identifying the characteristics of your audience

  1. Demographics: While writing an effective email You can identify your audience by their age, gender, location, education and occupation. And according to them, you can customise your message. And different groups have different preferences or interests.
  2. Behaviour: You analyse the behaviour pattern of your audience. Like their purchasing history, browsing habits, engagement with your brands, and response to your emails. This will help you to understand the audience. And then you craft your effective conversion email according to their behaviour.
  3. Purchase Influencers: You need to understand who is to take the purchasing decision. For example, if Your product is a baby clothes product then you need to target their parents and most important baby mother. Because the mother takes all that decisions. Suppose you think to target the baby then your whole campaign is senseless. And this point helps to write effective conversion emails.

2. Subject Lines:

The subject line is the most important factor of email. Your subject line makes the audience decide whether they open the email or not. If your subject line is powerful and provokes the audience to open the email. A subject line can improve your conversion rate.

Importance of strong subject lines

  1. Increase the open rate: Your subject line decides whether your email is opened or not. Your compelling and attention-grabbing headlines stand out from the crowded of inboxed then which increases the chances of your email being opened. And it increases your open rate.
  2. First impression: As we all listen to this “First impression is the last impression”. Likewise, your subject line worked like a first impression. And this first impression decided whether your email is good to go for opening.
  3. Encourages actions: When your subject line is stand out from the crowd the receiver can open the email and read it. And what action do you want the receiver to take, you need to mention clearly and it encourages the receiver to take an action. The subject line is the basic step to conversion the email.

How to write conversion subject lines:

  1. Be clear and concise: Your subject line should be clear and concise with the message. If your email is informational or newsletter then you should use a clear and concise subject line. Make sure your subject line contains 50 characters.
  2. Create a sense of urgency: In your subject line, It can create a sense of urgency so that the audience can open the email. Or even you can use an open loop subject line. In an open loop, your subject line should be incomplete and it works best in promotional emails. And you can use “Limited offer”, “One last Seat”, etc.
  3. Use emotions and Evoke Curiosity: In subject line best works when you use emoticons, and using language that evokes excitement, curiosity and a sense of belongingness. And even you can pose a question, or offer a tease.
  4. Use the number in the subject line: Use numbers in your subject line like “5 A.I tools that change your content game”. So I use odd numbers. When you use no. always use an odd number. Like 3,5,7,9,11 etc. and the number makes it more specific and tangible.
  5. Highlight a benefit or solution: In the subject line, you can highlight a benefit or the solution to their problem. You highlight the clear solution that you offer to their recipient. Or even you can highlight the benefit after using your services or product that benefits they take.

Examples of subject lines that drive conversions:

(You just read this subject line “Early Bird Tickets closed (For now)” After reading this email in my inbox I just opened and read this email what they are talking about. It creates curiosity and excitement for me.)

3. Personalization:

Personalization is the third important factor in How to write conversion emails. Personalization includes the recipient’s name or other relevant details in the subject line or in a message. Personalisation creates the human touch and it connects the recipient.

Importance of personalizing emails

  1. Build relationships: Personalisation message helps to build relationships with recipients. When your message is crafted with their name or highlights their pain points it builds a personal relationship with them.
  2. Enhance customer experience: Personalisation messages enhance the customer experience. When you crafted an email with individuals highlighting the problem or their solution then it enhances their experience.
  3. Boosts customer loyalty: Personalization fosters stronger customer loyalty and increases the likelihood of repeat business. By delivering personalized experiences, you build a deeper relationship with customers, making them more likely to remain loyal to your brand and continue their engagement over time.
  4. Increase conversions: Personalization can significantly impact conversion rates by delivering targeted offers or recommendations based on individual preferences, purchase history, or browsing behaviour. When customers receive personalized suggestions, they are more likely to convert and make a purchase.
  5. Improve open rate: When your subject line is personalised or with the recipient’s name then the recipient feels more personal and connects with it. And also it improved the market return on investment.

Tips for personalizing emails effectively:

  1. Use Dynamic content: Imagine receiving an email that it feels this email is only crafted for you. Using by your name, your location or it recommended to products by their previous purchasing history. This level of personalisation feels more human touch and connection.
  2. Segment your audience: You can segment your audience by their locations, preferences, interests, age, or previous purchasing decisions. Now you can craft your message according to this segment. For effective conversion emails, you must know about these factors.
  3. Personalise subject line and CTA: In the subject line, you should use the recipient’s name, and demographics or use more personal language that feels more human touch. Or even you can personalise the call to action based on the recipient stage in the customer journey or their specific interests.

4. Writing Style:

The writing style is most important in email conversion. And its aim should be clear, concise and professional while also maintaining a friendly and approachable tone.

Importance of a clear, concise and engaging writing style:

  1. Engagement: An engaging writing style captures the reader’s attention and encourages them to continue reading. By incorporating an appropriate tone, using conversational language, and injecting some personality into your writing, you can make your emails more enjoyable and relatable. Engaging emails are more likely to be read thoroughly and receive a positive response.
  2. Build trust and loyalty: A good well-structured email can build brand trust and loyalty with your recipients. Because your email tone is authoritative, professional and at the same time it should be friendly. And it creates trust and loyalty.
  3. Professionalism: A well-written email demonstrates professionalism and attention to detail. It reflects positively on your personal brand and can enhance your reputation in the workplace or business relationships. Conversely, poorly written emails with grammatical errors or unclear language can create a negative impression and undermine your credibility.

Tips for writing effective conversion emails:

  1. Start with a clear subject line: The subject line should accurately summarize the content of your email. It helps the recipient understand the purpose of your message and decide whether it requires immediate attention.
  2. Use a professional tone: Maintain a professional and respectful tone in your email. Avoid using overly casual or informal language unless it’s appropriate for the recipient and the context. Pay attention to grammar, punctuation, and spelling to present yourself in a polished manner.
  3. Organize your thought: Structure your email logically, starting with a brief introduction or greeting, followed by the main body of your message, and ending with a clear conclusion or call to action. Use bullet points or numbered lists to highlight important information or action items.

5. Clear Call to Action:

A call to action is most important for writing an effective conversion email. CTA should be a clear action line and your call to action provoke the recipient to take an action that you want the recipients to take. The purpose of the call to action is to guide the reader towards a specific response or engagement with your email’s content.

Importance of a clear and compelling call to action:

  1. Driven more conversion: When your purpose is driven by conversion then you need clearly tell them like to subscribe to their newsletter, sign off their services or buy this product now. A clear call to action is so crucial.
  2. Direct recipient’s action: A clear CTA leaves no uncertainty about what action you expect the recipient to take. It provides specific guidance and helps steer their response in the intended direction. Without a clear CTA, the recipient may be unsure of how to proceed or may not take any action at all.
  3. Reinforces the purpose of email: In a call to action, it defines the purpose of email and it’s the central message of the whole email. It reminds the recipient of the primary action or objective you want them to focus on.

Tips for crafting effective CTAs for conversion email

  1. Use only one call to action: I have seen lots of times that in emails there are multiple calls to action. If you are a beginner start your email marketing journey so don’t use multiple emails. It confused your audience that what action they take. And if your email is too long then you can use multiple links but the purpose and link are the same for every call to action you placed.
  2. The call to action should be clear: Your call to action should be clearly mentioned in your emails. And it should be short and to the point.
  3. Create urgency: In the email, you can also create an urgency like “One time offer”, “Limited period”, “Last seat”, “Act now”, “Don’t miss out”, etc. and it works very well in email.

Examples of CTAs that drive conversions:
(Now you just see she created a alt text in the first line of their email. And here she attached her youtube video link.)

(In this email in the blue line it clearly mentioned the CTA and what action I need to take now.)

6. Do’s and Don’t Do in an email:

Dos to write highly conversion email

  1. Use a friendly and conversational tone: In email use, tonality is very important. Use it friendly and authoritative tone and crafted it with more personalisation. Because personalisation creates a human touch and feel. Use language that evokes emotions and excitement.
  2. Keep the message concise: Your message should be clear and concise. Is your message educational, informational or promotional? Your message should be structured with your intentions and the format.
  3. Use bullet points and images to break up content: Don’t craft a message in the paragraph. If your message is 100 words then you can craft it with a paragraph. But if your message is long then use bullet points. It’s very easy to read. And even you can use images or GIFs in emails to make them more reliable.

Don’ts do while writing effective conversion emails

  1. Bombard the reader with too much information: Don’t craft an email with too much information because the recipient is not ready to read or it cannot understand what information you want to give.
  2. Use technical terms or jargon: Don’t use technical terms or fancy words in emails. Use simple and authoritative words. And don’t do grammatical errors or spelling mistakes in emails. You can use Grammarly to avoid the mistakes of grammatical errors and spelling.
  3. Forget to proofread the email: Don’t just make a statement or using a harass language or don’t make your email confusing or it can’t be understood. ask them a question, use friendly and polite language and make it a clear, simple and concise message.


This is the complete guide on how to write an effective conversion email. I hope you follow all the steps in your email structure. And remember about Do’s and Don’t in email. Email is the best marketing tool for your business.

There are lots of big brands that use email marketing like Zomato, Swiggy, OYO, Myntra, Flipkart, Amazon, Meesho etc. In their company emails plays a very vital role. So you should consider email marketing in your business.

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Prachi Gautam

A small-town lady, blogger, educator and puppy rescuer. My utmost days are spent behind my mac screen sharing my life and secret sauce with the world. And now, I'm ready to guide you starting your side-gig!