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What Is Personal Branding? Here’s The Complete Personal Branding Strategy

From virtual assistants, coaches to artists, from YouTubers and freelancers to entrepreneurs and business owners, everyone is making efforts to create a strong personal branding. Without wasting your valuable time let’s dive in and understand What Personal Branding is?

It is all about how you promote yourself, self-branding is a combination of your unique skills, expertise and experiences that you want the world to see in you. Business folks use personal branding to differentiate themselves from other people.

In this digital marketing world, where small action is going viral on social media, self-branding has become more conscious because how people are taking your profile and how the media is portraying you is not in your hand. But the main question is why you need to do personal branding and how it can make an impact.

So personal branding allows you, to let people see you in the way you want them to via highlighting your strengths and the passions. It helps people to understand you better, it expands your reach using different platforms.

You need to create a strong personal brand if you want to be considered influential and stand out from the crowd.

Bonus Tip To Build Personal Branding

1. Frame your Brand Mission Statement

A well-crafted brand’s mission statement helps you to achieve goals from the present state to where you’d like to be in your future. I’ve a generic structure for the mission statement “I help ___ do ___.” Let’s take an example, “We help people to gain WORK FROM HOME opportunity through Content Writing and Blogging, help businesses to sky-rocket their sales through Social Media Marketing.

2. What Makes You Unique?

Let’s do self-examination, all you have to think is if you’ll be a world-class expert what would that be? Do competitor analysis and observe how you will differentiate yourself from the market. Your brand should reflect why you’re different from others on the basis of values, passions and beliefs.

3. Define The Benefit You're Providing To Your Audience

You have to take care of your audience, the better you understand you will develop customer centric products or services. Consider things like What are they struggling with, and how can you help? A great brand always gives a clear reason to customers Why they should choose you.

4. Develop Website

Having your domain is essential these days, buy your domain name (ex-, you can prefer GoDaddy or BlueHost. There are some best free website builders like Wix or WordPress. Develop website with your own menu based on your category like About Us, Contact Us, Home and Services.

5. Build Your Social Media Presence

Ideally, you will need to focus on promoting your work on social media platforms like Facebook, LinkedIn, Twitter, Instagram and Pinterest. It will help you expand the social network and get traffic from different channels.

Bottom Line

You need to get aware of your personal branding and ensure that you are projecting the right image of yourself. As long as you’re creating a positive image there’ll be greater chances of growing your business at the highest pace. These are the strategy I have followed to attract my giant followers in just a few months. What is your experience of personal branding? I would love to know.

“Personal Branding is what you do and how your brand is helping customers that makes who you are.”

4 Tips On “How To Start Blogging” And Blog Content Strategy

There was a time a few years back when blogging was done by the media professionals to share their opinions. But now it can be done by any other person with an internet connection and a will to share knowledge or opinion. Research says 77% of internet users read blogs regularly which means one can easily learn to blog and make money and make it a profession.

By the end of this article, you will get to know what it takes to be a good blogger and how to earn through this. As the situation around us forcing us more to stay inside it would be a great idea to learn to blog and make money. So let’s get started.

Choosing Your Niche

Since you will be sharing your views and opinion you should choose a niche that you are very much interested in. It could be anything starting from cooking to gaming and much more.

I have listed down some of the hot topics:-

  • Health: weight loss, yoga, remedies for health issues, etc.
  • Wealth: how to make money online
  • Love: relationship issues, marriage, etc.
  • Happiness: peace of mind, how to get rid of depression, stress-relieving techniques, etc.

These are some of the trending topics but besides it could be anything that you are passionate about.

Your niche should have a good monetizing value. As you are thinking learn to blog and make money, be sure to think about how you can be a full-time freelancer through this.

Choosing The Topics

Well, you need to do some brainstorming to find good topics for your blog. I found this website very helpful Answer the public. Just add your topic and you get a hell lot of ideas to write on. Have a look.

What to Keep in Mind While Writing

  • First thing first, a good headline. You will be fetching viewers with this one tool so be very careful. I would like to share a hack. I learned this somewhere so want to pass it on.. Don’t make your headlines too specific, as it draws very fewer viewers but competition is also less . On the other hand if you make it too generic it’s going to draw a huge number of viewers but a huge competition too. The hack is to make your headlines moderate, not too generic, and not too specific. Something in between.
  • Now, the next thing to keep in mind is when your viewer entered your article seeing your captivating headline how to keep them hooked? Your writing should be more engaging. Like you are talking to the reader. Using more of “you” and “I” helps make it look like a conversation.
  • Using good images and graphs are very useful. Images always leave a mark on our minds.
  • Be sure to check your grammar. No one likes to read bad English!
  • Do some research on the keywords. Use this tool keyword planner.
  • Break your writing into small paragraphs or sentences. It will be much easy to read.
  • And last but not the least, proofreading. Go through your blog, again and again, to point out if any mistake is done.

Monetizing The Blog

Now when it comes to monetizing you have several options like-

  • Affiliate marketing. Adding affiliate links to your blog and getting a commission from the website.
  • E-books. Write your own e-books and sell them on the blog.
  • Online courses. If your good at something and you feel like you can teach it to others, this online course will surely help.
  • E-commerce. Selling your merchandise on your blog. But this needs some capital amount at the start. So you can think about it later.
  • Google AdSense is another good way to start with.
  • So I hope you got some useful information to start your blogging career. Its nothing like turning your passion into your profession, start to learn blog and make money. And another thing is nothing happens overnight. Keep putting the effort until you reach success.

Happy Blogging!