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How do the Google SEO algorithms work?

SEO is the process of fixing website traffic to the webpage from search engines through organic and paid traffic. Google SEO algorithms determine the page ranking by using different keywords.

The best way to rank and tell google about the webpage is by doing SEO.

SEO is associated with creating and building optimized and high-quality content and constructing the backlink.

So, after knowing what SEO is, many questions are knocking on your head, like how does the SEO search algorithm work? and how you can ensure that your content is ready to be ranked on a search engine page.

What Are the Google SEO Algorithms?

Google uses an internal process to rank content on its search engine result page, and it is called the Google SEO algorithm.

The amount of series of algorithms that help to rank websites is determined by the factors like keyword density, site structure, and inbound links.

Before we proceed into what exactly these factors are, it’s better to understand first the google ranking process.


The first stage of crawling is to involve more links a page has, and it becomes easier to rank that page because the web is crawled and has new and upgraded web pages in it.


The next stage is identifying the URLs and finding out what each page is about. It becomes easier by looking closely at image graphics, content, and other files and media after that; storing the huge database in it is called Indexing.

It is done by technical SEO with proper configuration of tags and sitemap.


The final stage and the stage where the Google SEO algorithms come in. In this stage, we determine and identify the relevant pages of searches. Because of this, it is also known as the ranking stage.

5 Major factors to rank a page on SERP (officially listed by Google) are: -

Query meaning

To return to the relevant results, Google SEO algorithms must understand its exact search intent.

They must understand various things, and these: –

  1. What exactly is the Meaning of the words any person is searching for?
  2. What Search intent does the user want behind the specific query or website?
  3. After every particular interval of time, there is a need to update the content query.

However, sometimes, it’s very challenging to find out what a user wants through a query, so in such cases, Google shows the best relevant results.

The application of pages

The second factor is to find the relevant pages and answer the query in the best possible ways in the search engine. It happens by crawling, indexing, and regularly where the major role is played by keywords. If the search query is relevant to the query, it appears on the search page.

Content Quality

With each search query, google has millions of pages, so it has to offer quality content over quantity and indicate:

  1. Skillfulness
  2. Positivism
  3. Reliability

The major element is the so-called PageRank Google SEO algorithms that take into account the links pointing to a page.

Page Usability

Now that Google has quality content over quantity, they have to be sure that the website has usability and is user-friendly.

These include technical aspects: –

  1. Responsiveness of the pages
  2. Appearance in all the browsers correctly
  3. Speed of the page
  4. Website Security

These are also the factor that takes into account other factors too.


Lastly, the user’s particular situation immensely influences the search results.

These may include the following-

  1. User Location
  2. Search History
  3. Settings

Bonus Tip

According to the note from Google, the latest Google SEO algorithms are rolling out with a broad impact across all languages and google support.

SEO can provide the most relevant results to its users. Because of its complex algorithms, their importance lies in the fact that they pin down how you can select your relevant keywords and when you put them on the pages.

Keyword density is one of the major things for search engine optimization. It is the number of times a particular word appears in every text.

The keyword must be there in the whole text and not just once or twice. But density should be maintained at least 1% to 5% in complete content.

Moreover, if a keyword is repeated several times, the text becomes dull and looks spammy to a search engine. So please balance your keyword placement and make your next content win on Google.

This is all for now, stay tuned for more digital marketing tips and if you wanna learn ‘Complete SEO Guide From Beginner To Advanced Level’ click here.

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Prachi Gautam

A small-town lady, blogger, educator and puppy rescuer. My utmost days are spent behind my mac screen sharing my life and secret sauce with the world. And now, I'm ready to guide you starting your side-gig!