With the increasing importance and value of high-quality, engaging content in today’s social media marketing world, we couldn’t be more agreeable that –
“Content is the new currency in marketing.”
Making use of the content pillars for social media is an amazing way to get your voice heard and attract your target audience. It is a great strategy to build relationships with your customers. Because the content pillars for social media are not only helping you to sell to customers, but you are also educating them by providing information that makes buyers smarter and better informed about the brand and things they want to buy.
A study revealed that –
- Consumption of a brand’s educational content can have an incredible impact on sales. In fact, people who go through it are 131% more likely to buy from that company.
- Even after one week of reading the content, People are still 47% more likely to buy from the company.
According to the stats shown by Hubspot, If you use the content pillars for social media and follow the proper strategy for content creation on social media, you’ll also generate a major ROI.
- Strategic content marketing gives 3x as many leads as traditional marketing and costs 62% less.
- Small businesses that use great content strategies get 126% more leads than those that don’t.
- 63% of online purchases are the direct result of reading a blog.
- Companies that publish 16 or more posts a month get 3.5 times more traffic than those that post four or fewer per month.
Yes, It’s all true, too, but only if you know what you’re doing.
Applying the content pillars for social media requires you to make a well-planned strategy, keeping in mind the type, niche, and topic for which people seek answers. This can put you in a position to succeed. With a little planning and research, you can create killer content using the content pillars for social media that will take your business to the next level.
If you’re looking to level up your social media game, then it’s time to start paying attention to the content pillars for social media.
The Four Content Pillars For Social Media
1. Promotional Posts
Sometimes, You have to go straight to the point. Here, you clearly promote your products and services to your audiences.
2. Educational Posts
Educational content is considered one of the best content pillars for social media. You are delivering mad value in the form of free education, entertainment, or inspiration, Like detailed explanations of service/product, insights, and motivational and inspiring clips.
3. Personal Posts
One of the most inspiring content pillars for social media that you can make use of is personal content. You are letting the audience know the real you and building trust. It is essential that you still show your personality to your audience.
Here are some ideas for personal posts –
- Story of what brought you to your current career.
- Challenges you faced that made you struggle internally and how you overcame it.
- Special occasions like birthdays and anniversaries.
Remember, in order to build deeper relationships with your audience, you need to give away a slice of your life.
4. Engagement Posts
One of the best ways to engage your audience is by including one of the interactive content pillars for social media, that is, engagement content. The goal is to spark conversations and engagement.
Engaging and interactive content makes your audience feel like they’re part of the story. Interactive content is a great way to involve them in the brand and make it feel more like home.
Here are some examples of interactive content you can use –
- Surveys and Polls
- Assessments and Quizzes
- Q & A
I recommend you try these four content pillars for social media to create content that resonates with the needs of your target audience. To create content, always remember that to gain ideas and inspiration, you have to start looking at the problems of your audience and what ways they can use to solve them. Present your product or service as a solution in front of them.
Are you ready to apply these content pillars for social media, and elevate your content marketing strategy, but don’t know where to start?
Register for the full social media marketing course and the content writing course. These courses will guide you through these content pillars for social media in depth, including the A-Z creation of a content marketing strategy tailored to your business and how to execute a plan that drives interest and action for more leads.
About the Author
Gunjan is an SEO content writer/copywriter specialist and a digital marketing growth strategist.
She takes a strategic and data-driven approach to identifying your business’s primary goals and helping them convert their leads into sales.