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3 Content Marketing Goals To Focus On

Have you ever felt like content marketing is a treasure hunt? Some strategies are like shining gold, while others hide in the shadows, waiting to be found. Today, let’s uncover three hidden gems that can skyrocket your content marketing goals.

Secret 1: Emotional Storytelling

In content marketing goals, data-driven Content often takes centre stage. It’s important to recognize the power of dynamic narrative, though. Emotional narratives uniquely can forge deep connections with audiences, making them more likely to engage with and share your Content.

Establishing Deeper Bonds: 

Emotional narratives create strong connections with your audience, fostering enduring brand loyalty.

Amplifying Engagement: 

Emotionally charged stories are more likely to be shared and spark conversations across social media platforms.

Humanizing Your Brand:

By sharing personal stories, your brand becomes more relatable and trustworthy.

How to use emotional storytelling with content marketing goals:

Understand Your Audience’s Emotions: Take the time to understand the emotions that resonate most strongly with your target audience. What are their hopes, fears, and aspirations?

Share Personal Stories:

Weave stories that resonate with your audience’s experiences and aspirations. Authenticity is key to building trust and connection.

Harness Visuals: 

Use images and videos to enhance the emotional impact of your storytelling.

Secret 2: Audience Segmentation

Dividing your audience into distinct segments based on shared traits or behaviours allows for personalized Content tailored to their specific needs.

Personalized Experiences:

By customizing your Content for each audience segment, you can create more personalized experiences that resonate with individuals on a deeper level.

Enhanced Relevance:

Segmenting ensures your Content remains engaging and increases the likelihood of driving conversions.

Improved ROI:

Targeted Content leads to higher returns on investment by addressing specific audience needs. By focusing your efforts on the most valuable audience segments, you can maximize the impact of your content marketing goals.

How to implement audience segmentation:

Identify Key Characteristics: 

Analyze data to understand what distinguishes each audience segment.

Tailor Content Accordingly:

Develop Content that speaks directly to the interests and pain points of each segment.

Utilize Data Analytics:

Monitor audience behaviour to refine your segmentation strategy and optimize performance using content marketing goals.

Secret 3: Harnessing User-Generated Content (UGC)

Encouraging your audience to create Content about your brand can be a game-changer.


UGC is genuine and resonates with potential customers, fostering trust and credibility.


Encouraging UGC creates a sense of community and belonging among your audience, leading to higher levels of engagement and interaction with your brand.


UGC is often freely available and requires minimal investment, making it a valuable supplement to your content marketing goals.

How to leverage UGC effectively:

Create Branded Hashtags: Encourage customers to use branded hashtags to simplify discovering and curating UGC.

Organize Contests or Challenges: Give people a reason to create UGC by offering rewards or recognition.

Respect Privacy and Copyright: Always obtain permission before sharing UGC to ensure respect for privacy and copyright.

I’m Palak, a seasoned Digital Marketer with expertise in Content Writing, Search Engine Optimization (SEO), and Social Media Marketing. Take a moment to explore my portfolio, and feel free to reach out for collaboration or insights or to share your feedback. Together, let’s ignite digital pathways to success with savvy marketing manoeuvres!

Top 5 Reasons Why You Should Study Digital Marketing in 2024

Top 5 Reasons why you should Study Digital Marketing in 2024

To begin with

Are you looking for the reasons why you should study Digital Marketing in 2024?

Considering the Increasing number of people using the Internet and smartphones daily for online shopping, Digital marketinghas become the Vital part of businesses to promote their services and products digitally to engage with customers.

According to Statista data, the total amount of spending on Digital advertising worldwide in 2021 is 522.5 US billion dollars and it is expected to be 836 billion dollars by 2026.

As we move forward in this Digital era, let’s understand the significance of Digital Marketing as a career and why you should study Digital Marketing in 2024.

1. Rise in Demand for Digital Marketers

Nowadays people tend to search online and social media platforms for reviews before buying a product, so it has become important for companies to use online channels to promote.

A recent survey conducted by Taradel says that 94% of small Businesses planning to increase their budget for digital marketing in 2024 and companies are predicted to raise their digital marketing budget about $667 Billions in 2024 worldwide.

They are likely willing to spend quite a huge amount on fresh and creative Digital Marketing strategies to promote their products and services online.

Top Brands worldwide also prefer to Digitally promote their products by establishing Strong awareness and reaching their targeted consumers. So, there is an ongoing demand for Digital marketing professionals with skills and creativity.

Causes why there will be demand for digital marketers in upcoming years:

Increase in consumer trust on online channels – As people nowadays mostly rely on online reviews and public opinion before deciding to buy any products online, businesses must market their products online.

Emerging technologies and tools – Advancement in new technologies and tools like AI every day, makes businesses cope and they need assistance from Digital marketers who must be up to date with it.

Businesses shifting to Online – Businesses are shifting to online to establish their authority and to grow digitally to boost sales and reach potential consumers.

Important Tip: Choose any digital marketing course with specialization and get certified. Many courses are available online both paid and free.

2. Several Profile Options to Choose in Digital Marketing

Digital Marketing as a whole is a Single term that has many profile options. You can choose the profile which is suitable for you. You may find any of the profiles can be pretty interesting and have new things to learn. Each profile option has individual responsibilities.

best Digital marketing profiles

Some of the profile specializations are:

Content Writer – The content writer’s role is to research different topics to curate engaging content for business and drive sales.

Social media marketer – Social media marketers use social media platforms like Instagram, Facebook, and Twitter to promote the products and services the business provides.

SEO-Specialist – Search engine optimization specialists optimize the content of the website in a search engine-friendly manner to rank top on the search engine result pages(SERP).

Copywriter – Copywriting is a skill to write content in an attractive way with hooking lines to get user attention that drives conversion.

3. Freedom to work from anywhere

Freelance Digital Marketing Career

One of the Main reasons to choose Digital marketing as a career is the freedom to work from anywhere. You can work full-time as a Digital Marketer from sitting at home or anywhere in the world.

Freelancing is another option for Digital marketing professionals who want to work independently and be their boss.

All you need is a laptop or system with a stable internet connection and tools such as software applications to work with good communication skills.

You can promote yourself as a freelance digital marketer on social media platforms like Instagram and Linkedin about the services you offer and pitch to clients.

Benefits of working remotely:

Maintaining work-life balance – work-life balance is much needed for an individual to maintain proper health for their body.

Cost-efficiency – working remotely reduces the cost of creating a workspace separately and other expenses.

Work in a Comfortable environment – Acomfortable environment refers to a tense-free environment to work in peace.

4. Salary ranges are good in the Industry

Digital Marketers get paid a decent salary monthly working for an organization or as freelancers. The salary package varies for different profiles based on their work. The salary you receive may vary depending on your skills and experience.

The Salary packages of different profiles of Digital Marketing according to Glassdoor in
India is listed below.

Content writer – ₹ 30,000/month

Social media marketer – ₹ 40,900 /month

SEO specialist – ₹ 37,000/month

Copywriter – ₹ 45,000/month

5. Can Learn and Work concurrently

As mentioned earlier, Businesses from every Industry need to market their products and services through online platforms. If you choose to work as a freelance digital marketer, you can learn and work in several industries.

You can learn and work at the same time. It will give you exposure to new industries.

If you work as a freelance digital marketer, you can work for multiple industries simultaneously. It will help you to grow further and acquire some skills.

Skills you need to have as a Digital marketer:

Communication skills – The basic skill you need to have is good communication skills to maintain a healthy relationship with you and the client.

Creativity skills – Developing creative content is important for you to be an ideal digital marketer. You should come up with new ideas regularly.

Behavioral skills – Behavioral skills are needed to associate with new people and maintain good relationships as a marketer.

To Conclude

Through this blog, you understand the reasons why you should study digital marketing in 2024, now you know the scope and future of digital marketing in the future.

If you are interested and passionate about choosing digital marketing as a career, I wish you all the best in becoming a successful digital marketer!

Start learning with confidence and acquire good knowledge!

I would like to wind up the blog by thanking Prachi Gautam, for this Blog Opportunity and I suggest you to learn Digital Marketing course atUsavvyacademy, where you can learn from Gautam Prachi, the wonderful Digital Marketing coach and mentor.

If you are looking for a Digital Marketer, I can help you. Hello, I am Sushmitha Duraipandian, a Content writer, Social media strategist, and SEO marketer who can help you with the increase of your Business Growth and Sales.

You can DM me at my Instagram ID: or

Connect through email

Top Digital Marketing Trends Of 2024

Top Digital Marketing Trends Of 2024

With the advent of technology, there is a huge shift from traditional marketing ways to the modernized form, i.e, digital marketing. The digital marketing world is an expansive landscape with dynamic strategies and trends. As time progresses, marketing trends and techniques undergo major changes and give birth to new strategies. In 2023, the significant growth in Artificial Intelligence set a major milestone in the digital marketing field. Similarly in the coming year, 2024, we will witness a wider revolution in the digital marketing field, which we will explore in this article.

Why are companies increasing their digital marketing budget?

According to IIM Skills, there will be a massive growth to around 650 million internet users in India. This highlights the growing importance of the internet, technology, and thereby, digital marketing. As marketing serves as an important aspect in determining the success of businesses/products/services, companies now invest more in digital marketing strategies. This can be due to several reasons.

Technological advancement: Unlike the traditional mode of marketing, digital marketing methods, due to development in technology, yields more sales/traffic. Leveraging the full potential of technology not only helps in building a successful online presence, it also helps in generating leads.

Cost-effectiveness: Digital marketing helps in directly targeting a specific group of potential customers. Investing a small amount in it enables reaching a broader, targeted audience. Moreover, digital marketing helps in analyzing current performance and tracking more details, thereby helping business owners plan better strategies in the future if necessary.

Change in consumer preferences: Consumer behavior has also become more digitized, unlike in the past when they used to visit stores to buy products. The more user-centric feature of online buying-selling methods has made significant changes in user behavior. Therefore it is essential to invest in modern digital methods to attract customers.

What are the Digital Marketing Trends in 2024?

1) Growth of AI

In the preceding years, we saw the emergence and experimentation of artificial intelligence in various fields. Soon in 2024, we will witness the massive growth of AI and its more ‘intelligent’ approaches in the digital marketing domain. There will be more strengthened use of AI-powered tools and techniques, giving way to more digitized methods.

Extending a more personalized approach using AI helps in creating human-like responses in helping solve customer queries and requests. This will be a superior approach as it helps build a solid connection with the customers and caters to their emotional requirements. Personalization of AI will therefore be a significant strategy for customer interaction and more meaningful connection.

More advanced audio, video, image, and textual content will be produced using AI, improving the current limitations. There will be better strategies to analyze the current business performances. A tactical optimization of different marketing strategies and rectification of current shortcomings using AI will help in skyrocketing business success.

2) Rise of Video Content

Video content is one of the most prominent strategies in the digital marketing field. It has already gained much population from 2020, but there will be more exponential growth in the following years. Video content creation includes either short-form content like Instagram reels or TikTok videos or long-form content like YouTube videos, webinars, or even video podcasts.

Video content is often predicted to be a major marketing trend in 2024 due to its immense result-driven experiences in the past years. As a marketing strategy, video content has been successful in creating better customer engagement and interaction. This has been a principal step in gaining audience trust and likability. Ultimately, the strategy to attract potential customers helps in yielding better results by winning more conversion rates.

According to Pepper Content, people remember 20% of what they hear, 30% of what they see and 70% of what they see and hear together. Therefore, video content will continue to be a perennial marketing tactic. Moreover, video content, due to its cost-effectiveness, is a potential marketing trend not just in 2024, but in the upcoming years as well.

3) Voice Search Optimization

Voice search has been one notable way through which users raise their queries online. Modern-day technology has made it possible through much advanced means such as the introduction of digital assistants. Google Assistant, Alexa, Siri, Teneo, Braina, Cortana, etc. are considered the most popular voice assistants in 2023. In 2024, we can expect more mature and full-fledged voice assistants.

Developing the current capabilities in voice search can be a milestone in the digital marketing field. There is a transition in user search patterns from typing specific keywords to a longer search query via voice search. Therefore optimizing the website for voice search is a strategic approach to attract and convert potential clients. This natural, conversational style of queries opens up the necessity for voice assistants to understand and provide human-like responses back to the users.


Businesses need to keep an eye on upcoming trends and strategies to stay in the loop and reap more success. The digital marketing trends of 2024 include a more tactical approach to the marketing methods of 2023. There will be more revolutionary contributions of technology in the marketing field, thereby ensuring the success of businesses from small start-ups to large enterprises.

Are you in need of a content writer to boost your sales and traffic? Look no further!  I’m Anjali M, a passionate content writer on a mission to help you build your online presence. Connect with me on LinkedIn or via Email.

Email id : [email protected]

LinkedIn: Anjali M

7 Pricing Rules for Freelance Digital Marketers  

7 Pricing Rules for Freelance Digital Marketers  

Is it challenging for you to set your Freelance Digital Marketing charges? Do you also think of setting charges lower than your competitor’s?

Or are you someone who wants increase prices, but you feel like you’re robbing your client?

Setting up charges is a dynamic process. 

When I started my journey, I was also struggling to set the right price as a Freelance Digital Marketer.  

But during the journey, I discovered some methods that can be helpful for you.

Whether you are a writer, designer, developer, or any other type of freelancer, this blog can be helpful for you. 

1. Evaluate Your Client’s Budget

If your clients are small businesses or startups, you must consider their budget first. It might happen that they don’t have a budget initially to fulfill your payment needs.

But it may be a valuable client which can lead to repeat business, or they can also refer you to someone else. So, sometimes working on a little less charge might be okay.

2. Set Service Charges Based on the Value You Offer

You can set charges based on the value you will bring to the table. 

In such cases, you can justify your payment to the client by telling the strategies and methods you have formed over the years of your experience.

While pitching as a Freelance Digital Marketer, you should highlight your unique skills and strategies that set you apart from your competitors. 

 Freelance Digital Marketers Service Charges

3. Charge per Month or Project

If you are planning to pursue freelancing full-time or you want to do freelancing seriously. Then, you should set freelancing service charges per month or on a project basis. 

This approach has many benefits. First, it will remove your tension for finding a client every time. 

And secondly, it will give you enough time to produce results that will help your client. 

It also looks more professional.

4. Charge Extra for Extra Work

Some clients expect us to do several tasks repeatedly for free. For example, you are a social media marketer, but they want you to do graphic designing also.

Initially, you can do that for free for the first two times to maintain your relationship with the client. 

But if they repeatedly ask you to do the work, then you can start charging extra for the extra work. 

5. Define Payment Terms Clearly

I cannot emphasize enough how smooth and hassle-free your freelancing journey can become once you define your payment terms clearly from the start as Freelance Digital Marketer. Before starting the work, you should make a freelance contract.

In the contract, you should clearly define your payment terms. Here is a list of  things to mention in the contract

  • Deadlines
  • Tenure of the contract 
  • Advance payment (like 30% payment in advance) 
  • Payment in three installments
  • Additional fee for endless edits, etc.

Once the client agrees to these terms, start working from them.

6. Offer a Package of Services

One way to set your quotation as a Freelance Digital Marketer is by offering a package of services

For example, you can offer content writing and SEO marketing services or content writing and social media marketing services as a package. 

This way, you will able to justify your high pay to clients.

how to set freelance service charges

7. Offer Discounts

Discounts can be a great way to retain a client. 

Sometimes, the client doesn’t have a budget to pay you more. In such scenarios, you can offer them some discount, like 10 to 15%, for the first two months, and later you can increase your charge for the next two months. 

Like this, you can retain a client for at least three to four months.


Freelancing is a long journey. 

It can take some time to find good work and fair compensation. So, have patience.

In this freelancing journey, being adaptable is a valuable skill to master. 

You should be able to adapt to industry trends, practices, technologies, and pricing strategies. 

Focus more on learning and gaining experience to succeed in this freelance world. 

All the best for your journey! 

If you are looking for a content writer, then I can help you. Hi! I am Aparna Sharma, a content writer who can write any content. You can connect to me through email or Instagram. Email id: – [email protected] and Instagram id: 

How to Get Your First Freelance Client Within 5 Days?

Tips get your first freelancing client

Hello, Digital Explorer. 

Are you a fresher in the world of digital marketing?

Are you facing difficulty in landing your first freelance client

 Sometimes, it’s challenging. But don’t worry. 

 In the blog, we will discuss the five ways to help you get your first freelance client. 

1. Search Local Clients Using Google Maps

Yes, you read it right. You can find your first prospect using Google Maps. As a fresher, it is advisable to pitch to the brands and companies that are residing in your city. 

But, now you must be wondering, why?

There are two main reasons. Firstly, it is easy for a client to hire and trust you because you are from the same area. And secondly, it will help you in understanding their target audience better. 

If you want to know the steps to search for a client using Google Maps, then you can refer to the following reel:

2. Connect With Other Freelancers for Referral

 Referrals are a great way to land your first freelance client. 

As a newbie, you can approach other established freelancers. You can ask them, “Is there any work where I can assist you? ”. 

By doing so, you will gain some real experience, and it also helps you to make a valuable connection that might help you in the future.

You can also ask them if they can refer you to one of their clients or connections. And in return, you can pay 20 to 30% of your service charges. This approach will benefit both.

3. Ask for Help From Your Family, Friends, and Work Colleagues

 Someone rightly said that “sometimes what you are looking for is right, in front of you. All you have to do is open your eyes and look around.”  

There can be people within your family, friends, or connections who might be running a business. You can reach out to them. Tell them about your services and ask for opportunities.

4. Offer Some Competitive Advantages to the Client

 Provide special bonus

Getting a first freelance client can be difficult if you offer the same services, in comparison, to someone who already has some experience. But don’t worry, you can still stand out. You can offer some special bonuses to your clients.

 For example – if you are a content writer, you can also offer SEO marketing services to your first two or three clients. After all, who does not like such special offers?

Conduct Free Audit

As a beginner, you can also conduct free website, content or social media audit to help small businesses understand their mistakes and roadmap to grow. 

In the counselling, you can discuss many topics

For example – You can give tips and strategies related to growing your brand on social media or how to generate leads through email marketing, etc.

If business owners liked your tips during the workshop, they can also become your clients.

5. Select clients from the Same Industry

Choosing a client from the industry you have already worked in can give you an edge over others. 

Now you might think, how? 

 Let’s understand this through an example. 

Suppose you had earlier worked in an IT company as a developer.  Now, you can approach other IT companies to provide your content writing services.

Since you have worked in the IT industry before, you will be considered someone who knows a lot about the subject and could get your first freelancing client .


 Congratulations buddy!

You have made it to the end of this blog. Now, you are one step closer to entering this amazing world of digital marketing. 

Following these steps, you will get your first freelance client within a few days. All you need is to have faith in yourself and put yourself out.

To get daily tips on Freelancing follow this digital marketer instagram page

Also, please ensure before following the steps you have to build your digital portfolio. If you want to know how to build a portfolio as a beginner, you can watch the following video.

 All the best for your journey! 

If you are looking for a content writer, then I can help you. Hi! I am Aparna Sharma, a content writer who can write any content. You can connect to me through email or Instagram.

 Email id: – [email protected] 

Instagram id: – 

An Ultimate Facebook Ad Copywriting Guide to Boost Conversions

An Ultimate Facebook Ad Copywriting Guide to Boost Conversions

Kuch acha ho jaye!

kuch meetha ho jaaye!

Did something click in your mind?

Is it something wrapped in purple with a shiny golden text that gives you a sense of emotional connection and happiness for every occasion? Yes, you got it right! It’s Cadbury.

In Facebook ad copywriting, some ad copies are so tactfully created that they leave a long-lasting impression on viewers. But how?

Crafting perfect ad copy is like designing a marketing gimmick! said no copywriter ever…

Facebook ad copywriting involves certain elements to make an ad appealing and click-worthy. But, before knowing about these elements, let us first understand;

What is Facebook ad copywriting? 

Facebook ad copywriting includes an ad, basically a piece of content that is strategically created to grab the attention of the audience and persuade them to take instant action. The main purpose of Facebook ad copywriting is to educate the audience and spread brand awareness by choosing the right media and putting it into action – evoking content and attractive visuals. 

A recent survey by Hootsuite reveals that:- In 2023, ad spending on social media is projected to reach more than $268 billion. 

Blown away? I’m pretty sure that by now you are curious to know about the important elements of Facebook ad copywriting. Let’s dive in…

1) Powerful Hook 

The most important feature of Facebook ad copywriting is the hooking line. It is a line or phrase that ignites a spark in the viewer’s mind, hooks their attention, and evokes interest in the product or service offered through that ad copy. 

Example Qwardo, website optimization software. In this type of Facebook ad copywriting, the ad communicates for whom this ad is for (the target audience) and offers the service as a solution. 

hooking line in copywriting tips is an An Ultimate Facebook Ad Copywriting Guide to Boost Conversions

Takeaways –

This kind of Facebook ad copywriting has a conversational style; the use of the word ‘YOU’ hooks the attention of the audience as it makes the ad copy interactive.  

Beginning with a question that evokes curiosity and nudges the audience to know more about the same.

Offering a well-researched, value-packed solution that builds the authority of the brand, effortlessly attracting the target audience.

These are among the many important aspects of Facebook ad copywriting.

2) Consumer-centric 

No matter how much creativity one may put into making perfect ad copy in Facebook ad copywriting, it is useless if it does not appeal to the pain points or problems of the audience. Not only the problems, but a perfect Facebook ad copywriting strategy should also reveal the solution that the product or service offers. It should match the desires of the audience.

ExampleHeadspace, an online meditation company, presents ad copy that empathizes with the pain points of the prospects and offers instant solutions with certain benefits. This Facebook ad copywriting type is crucial for the audience to take action as it resonates with them and gives solutions to their problems. 

Takeaways –

 The first Facebook ad copywriting example hits the pain points of the audience to make them realize that they are at the right place where a perfect solution will be offered.

making content user-centric is a Facebook ad copywriting tips
Facebook ad copywriting example

The second Facebook ad copywriting example, with its subtle imagery, matches the desire of the audience with the purpose and vibe of the brand. It gives a sense of satisfaction and relaxation that must be understood and addressed appropriately. 

3) Brag about your USP (Unique Selling Proposition)

If your brand has something unique that your competitors don’t have, just show it off! This is a unique feature of Facebook ad copywriting. Your product is the additional benefit you are offering to the audience. If your Facebook ad copywriting is the engine, your USP is the fuel!

Example –  Lenskart, known for revolutionizing the eye-wear industry and making eye-wear fashionable. It brags about its USP in its Facebook ad copywriting wisely by highlighting the key differentiator without sounding salesy.

 talk about USP is a best Facebook ad copywriting tip

Takeaways –

This sort of Facebook ad copywriting highlights the USP, i.e., the use of technology for finding the perfect pair of glasses according to the shape of your face after a lot of trials, and that too in the comfort of your home.

 Talk about benefits over feature is a Facebook ad copywriting tip

The use of catchphrases in its Facebook ad copywriting, like ‘world’s lightest, most flexible, and most durable eyeglasses’ with additional benefits, tempts the audience and ensures the quality of the product.

4)   Use Infographics 

Infographics give a visual representation of information in Facebook ad copywriting. More images, graphics, and less text give a spotlight effect to the ad copy. The information given through the strategy steals attention and appeals to a broader range of audiences, as it is devoid of complexities. 

Example – Sargento string cheese. This example of Facebook ad copywriting displays vital information primarily through images and comparison graphs with minimum text.

Use infographics in Facebook ad

Takeaways The key takeaway from this example of Facebook ad copywriting is that it indicates a simplified yet appealing display of why their product is better than any other product in the industry. A well–researched comparison displayed through this type of Facebook ad copywriting in the form of images and graphs delivers a lot of information at a glance.

5) Scarcity sells For Facebook Ad Copywriting!

FOMO (fear of missing out) is real, for sure.

A perfect Facebook ad copywriting strategy is meant to boost sales, and any information that reveals a limited stock of a product or an offer valid for a very short period creates a sense of insecurity in the minds of prospects. Such a tactic psychologically triggers the chance to buy now.

Example –  Myntra and Amazon are best at this kind of Facebook ad copywriting. They use tricks and phrases in their strategy that knock on the doors of the audience, constantly reminding them to take prompt action.

Building scarcity is the Facebook ad copywriting tactic

Takeaways –

This Facebook ad copywriting strategy involves urgency-evoking, fear-inducing phrases like ‘Now or Never’, the timer showing the end of the sale, the number of items left, etc. to induce potential customers to make an instant buying decision.

Did we miss something?

All the essentials of a perfect Facebook ad copywriting strategy are discussed above, but what next?

I’m sure something labeled as CTA in the above-mentioned Facebook ad copywriting examples would have caught your attention.  

Yes, in the end, a flawless strategy directs the audience to take the next step through the CTA (call to action) line. 

Add strong Call to action in Facebook ad

It’s a magic line or phrase that includes an offer and an incentive that asks the convinced audience or viewers to take some practical action to become potential customers. 

Examples of CTA lines –

  •  Shop now
  •  Download the app
  •  Buy now 
  •  Add to bag
  •  Try now 
  •  Click to learn more 

I hope this blog has equipped you with all the value-packed information required to create a perfect Facebook ad copywriting strategy that assures a better conversion rate. So, what are you waiting for? Just follow the tips, take lessons from the examples, and master the lucrative skill of Facebook ad copywriting to turn your leads into conversions.

Still hesitant? Wondering how to implement all that you have learned? Don’t worry! I’m just a message away from you. I’m Asmita Purswani, a full-fledged content writer and SEO marketer, proficient in writing content that is unique, appealing, and SEO which would help you maximize revenue. So, if you are interested and want to discuss your project further, DM me on my LinkedIn handle @asmita-purswani or mail me at [email protected]

Let’s connect and add a spark to your digital journey.

Know Here Some Eye-Opening Benefits Of Blogging In Business

Have you ever wondered how blogging in business can help to increase sales?

With almost 4 billion people worldwide connected to the internet, there has never been a better time than now to include blogging in business as a great marketing strategy to refine your online presence and business.

By writing and publishing relevant, authentic, and valuable blogs for your audience, you can attract more visitors to your website. Blogging in business can enhance your brand awareness, improve customer engagement, increase organic traffic on your website, and help you rank higher on the SERP.

Let us understand how blogging in business is an excellent way for entrepreneurs to build a trustworthy relationship with their potential customers and grow sales online.

Benefits Of Blogging In Business

Many businesses have embraced blogging as a significant part of their marketing strategies.

Here are some benefits of blogging in business that can help take your online venture to the next level.

  1. Establishing authority – In order to make your target audience purchase something from you, they first need to know that your brand exists.
  2. Revealing your expertise – Blogging in business allows you to showcase your knowledge and expertise in your industry. By providing valuable information and insights to your audience, you can showcase yourself as a tough leader and build trust among them.
  3. Engaging with customers – Blogging provides a platform for direct communication with your customers. Engage with your audience through comments and gather feedback.
  4. A great platform for SEO (Search Engine Optimization) – Search engines love fresh and relevant content. and blogging can help you regularly update your website with new content.

Blogging in business is one of the most efficient ways to incorporate SEO. Blogging can positively impact your website’s visibility and search engine rankings.

Optimizing your content according to SEO practices increases your ranking on the search engine result pages (SERP).

Statistics Of How Many Businesses Are Using Blogging In Business

  • 71% of marketers report that content marketing has become a significant strategy in their digital marketing approach.
  • There are more than 600 million blogs, out of which there are 1.9 billion websites worldwide, and 77% of internet users read blogs.
  • As of 2023, 91% of B2B businesses and 86% of B2C businesses will use Blogging In Business to skyrocket their sales online.
  • 77% of Fortune 500 companies have blogs, and 76% of content marketers use content to generate leads, attract new clients, and retain existing ones.

5 Steps For Writing A Blog

Writing a blog is essential for engaging your audience, conveying your message effectively, and ultimately achieving your business goals.

Here are the steps to help you write a successful blog –

  • Craft an appealing headline
  • Blog introduction
  • Write engaging and beneficial content
  • Conclusion
  • Include a Call-To-Action (CTA)

1. Appealing Title / Headline

Writing a compelling title for a blog is crucial for capturing the readers attention.

A compelling title can significantly impact the click-through rate and encourage readers to explore your content further.

Here are some tips to help you write captivating titles for your blog –

  • Be clear and concise – The title of your blog should clearly convey what your blog is all about. Avoid using complicated words that may confuse your readers.
  • Curiosity-evoking title – Incorporate powerful and descriptive words in the title that evokes curiosity. Challenge readers psychologically by using words like amazing, secrets, promising benefits, unbelievable, and revealing can catch your readers attention.


    Three Secrets Of Google Ranking That No One Is Revealing.

    5 Surprising Benefits Of Blogging In Business.

  • Title with catchy words – Understand your target audience and write a title that resonates with their interests, needs, or pain points. Avoid generic or cliched titles that have been used many times. Strive to make your title stand out from the crowd.


    A Step-By-Step Guide For Writing A Perfect Blog

  • Number-driven headline – Titles with numbers are attention-grabbing and promise positive action from your audience. They make your title odd-one-out. Use odd numbers up to 13 only, as they are memorable, more effective, and capture your audience’s gaze.


    7 Promising Tips To Lose Weight Without Going To The Gym

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  • Word length of headlines – The ideal length of the blog title/ headline for your blog should be around 60 characters. Headlines between 8-12 words are read and shared more often, hence, do some brainstorming and choose a good keyword for your blog title that can rank on Google.

    A list of tools you can use for blog topic ideas to rank on Google search engines –

  • Answer The Public
  • Buzzsumo
  • Ubersuggest
  • Google suggestion

2. Blog Introduction

Begin your blog with a captivating introduction that can hook your readers and give them a purpose and reason to keep reading your content further.

Begin your blog with a catchy line or an intriguing question that piques the readers curiosity.

The introduction comprises two things – Challenges + Solutions


Have you ever wondered how blogging in business can help skyrocket your sales?

Here are some tips on how to write a captivating introduction to your blog –

  • Set the tone and purpose – Clearly state the purpose of your blog post. Let the readers know what to expect from your content and why it matters to them.
  • Share a personal story or experience – Connect with your readers by sharing a relatable personal experience. That humanizes the content and makes it more engaging.
  • Highlight main points – Briefly outline the topics you will cover in the blog post. This provides the readers with an overview of what they can expect from your blog.


Throughout this blog, let us explore how blogging in business helps entrepreneurs to skyrocket their sales.

  • Create a sense of anticipation – Add some exciting or intriguing information that will be revealed later in the blog. This entices the readers to keep reading your blog to find out the end result.

3. Write Engaging Content For Blogging In Business

Writing a well-researched, informative, and engaging blog adds value to your readers minds.

Good content can influence and create an everlasting impression among your readers. Creating high-quality, valuable content can resonate with your target audience.

Here are some best practices to help you develop a successful blog framework –

  • Plan your content strategy – Develop your content calendar to schedule and organize your blog posts. To include blogging in business, consistency is the key, so aim to publish your content regularly, whether it’s weekly, bi-weekly, or monthly.

    Your content in the blog post should follow the 80:20 rule –

    80% content-Informational

    20% content-Promotional

  • Evergreen content –The content of your blog will be relevant for weeks, months, or even years later, it is always going to be useful to someone somewhere, connect with all sets of audiences, and foster a loyal customer base.
  • Body of the blog (sub-topics) – Make sure that the purpose of every sub-topic is related to your blog’s intention. Give a 100% solution or add external links. Incorporate relevant images, videos, infographics, and other multimedia in the blog that will enhance the readers experience and keep them engaged.

    Active voice – Using an Active voice like “You / I” in the content will keep the readers connected with you.

    Encourage interaction – Include a comments section, and engage with your audience. Respond to comments and encourage discussions to build a loyal community.

    Make it SEO Optimized – If you are planning to include blogging in business, implement basic search engine optimization (SEO) techniques to increase the visibility of your blog on search engines.

    Here is the list of elements to include –
  • Use relevant keywords in the blog
  • Writing meta descriptions
  • Building backlinks

  • Blog Framework – To have a perfect blog framework, break up the text of your blog with headings and sub-headings for better readability. Use H1 tags for the title and H2 tags for the subtopics in the blog, wherever applicable. H3, H4, H5, and H6 tags are for further subdivision of the content.

    Your blog can have up to 1000-5000 words, make sure to write error-free content.

    You can use tools like Grammarly to check if you are writing error-free content.

4. Conclusion

Your readers should have something to take back with them after reading your blog. End your blog on an optimistic note, leaving your readers feeling motivated or inspired.

Here are some tips to conclude your blog effectively –

  • Summarizing the main points – Remind your readers about the main points of your blog post. Briefly summarize the main ideas you presented throughout the blog.
  • End with a thought-provoking statement – Leave your readers with something to ponder. Pose a question and share surprising statistics about how blogging in business has helped you increase your sales, like the growth report and real analytics, or provide a thought-provoking quote related to your topic.
  • Key takeaways – Briefly explain what the key takeaways are for your readers. Get back to the introduction and mention the benefits you are offering.

5. CTA: Call-To-Action

A blog should have a strong and clear call-to-action that can direct the audience to what they can do next based on the information you have provided.

This is a vital aspect of blogging in business, it could be anything from –

  • Subscribing to your newsletter
  • Sharing the post
  • Leaving a comment or exploring related content

Acknowledge your readers interest in your services and navigate them to your product or service page.

List of things you can offer while you are including blogging in business –

  • Freebies and counseling sessions
  • Online deals and offers
  • Contact details
  • Social media pages.

To Wind Up

Through this blog, you now know the benefits of blogging in business and how blogging helps you leverage sales online, create brand awareness, and build trust among your audience.

If you want to grow your sales and take your business to the next level, let’s start including blogging in business and rank your website on the first page of search engines.

If you want to learn more about writing a successful and profitable blog and skyrocketing your business online, click here to enroll yourself in the complete Digital Marketing course.

I would like to conclude my blog by thanking Prachi Gautam @Usavvyacademy for being a wonderful coach and for all the support I received from her to be a successful content writer.

Thank you, Anshika Wahal for your constant support.

About the Author

Hello, I am Aswini Akkaraju, a working professional from Zurich, Switzerland, with a keen interest in SEO-friendly blogging and social media marketing.

The 4 Content Pillars For Social Media You Must Know

With the increasing importance and value of high-quality, engaging content in today’s social media marketing world, we couldn’t be more agreeable that –

“Content is the new currency in marketing.”

Making use of the content pillars for social media is an amazing way to get your voice heard and attract your target audience. It is a great strategy to build relationships with your customers. Because the content pillars for social media are not only helping you to sell to customers, but you are also educating them by providing information that makes buyers smarter and better informed about the brand and things they want to buy.

A study revealed that –

  • Consumption of a brand’s educational content can have an incredible impact on sales. In fact, people who go through it are 131% more likely to buy from that company.
  • Even after one week of reading the content, People are still 47% more likely to buy from the company.

According to the stats shown by Hubspot, If you use the content pillars for social media and follow the proper strategy for content creation on social media, you’ll also generate a major ROI.

  • Strategic content marketing gives 3x as many leads as traditional marketing and costs 62% less.
  • Small businesses that use great content strategies get 126% more leads than those that don’t.
  • 63% of online purchases are the direct result of reading a blog.
  • Companies that publish 16 or more posts a month get 3.5 times more traffic than those that post four or fewer per month.

Yes, It’s all true, too, but only if you know what you’re doing.

Applying the content pillars for social media requires you to make a well-planned strategy, keeping in mind the type, niche, and topic for which people seek answers. This can put you in a position to succeed. With a little planning and research, you can create killer content using the content pillars for social media that will take your business to the next level.

If you’re looking to level up your social media game, then it’s time to start paying attention to the content pillars for social media.

The Four Content Pillars For Social Media

1. Promotional Posts

Sometimes, You have to go straight to the point. Here, you clearly promote your products and services to your audiences.

2. Educational Posts

Educational content is considered one of the best content pillars for social media. You are delivering mad value in the form of free education, entertainment, or inspiration, Like detailed explanations of service/product, insights, and motivational and inspiring clips.

3. Personal Posts

One of the most inspiring content pillars for social media that you can make use of is personal content. You are letting the audience know the real you and building trust. It is essential that you still show your personality to your audience.

Here are some ideas for personal posts –

  • Story of what brought you to your current career.
  • Challenges you faced that made you struggle internally and how you overcame it.
  • Special occasions like birthdays and anniversaries.

Remember, in order to build deeper relationships with your audience, you need to give away a slice of your life.

4. Engagement Posts

One of the best ways to engage your audience is by including one of the interactive content pillars for social media, that is, engagement content. The goal is to spark conversations and engagement.

Engaging and interactive content makes your audience feel like they’re part of the story. Interactive content is a great way to involve them in the brand and make it feel more like home.

Here are some examples of interactive content you can use –

  • Surveys and Polls
  • Assessments and Quizzes
  • Q & A

I recommend you try these four content pillars for social media to create content that resonates with the needs of your target audience. To create content, always remember that to gain ideas and inspiration, you have to start looking at the problems of your audience and what ways they can use to solve them. Present your product or service as a solution in front of them.

Are you ready to apply these content pillars for social media, and elevate your content marketing strategy, but don’t know where to start?

Register for the full social media marketing course and the content writing course. These courses will guide you through these content pillars for social media in depth, including the A-Z creation of a content marketing strategy tailored to your business and how to execute a plan that drives interest and action for more leads.

About the Author

Gunjan is an SEO content writer/copywriter specialist and a digital marketing growth strategist.

She takes a strategic and data-driven approach to identifying your business’s primary goals and helping them convert their leads into sales.

7 Best On-Page SEO Factors That Guarantee Better Website Ranking

Do you also find it difficult to rank your website on the first page of the search engine? Or, are you struggling to discover the best on-page SEO factors that you can use to rank your website on the first page of the SERPs? Well, you are not alone.

If you want to improve the visibility of your website, increase traffic, and scale up your business, you can make use of effective on-page SEO factors to fulfill your desired actions.

This includes the use of high-volume keywords, precise placement of the keywords in the website content, title tag optimization, meta description optimization, image optimization, and so on. But first, let us understand the importance of On-Page SEO factors for your website.

Why are on-page SEO factors necessary for your website’s search engine ranking?

On-page SEO factors involve optimizing your website by carrying out various techniques that lead to your website ranking better on the search engine. On-page SEO helps you drive organic traffic to your website. This, in turn, gives you more conversions and revenue for your business.

A search engine will always admire a website that relates to a user’s search intent and provides them with the desired results. And if your website fulfills what the user is looking for, it will rank higher in the search results.

Hence, on-page SEO factors can be your secret sauce for getting organic traffic and giving a sales boost to your business. So, what are you waiting for? Let’s take a deep dive to learn about the 7 best on-page SEO factors that guarantee better website ranking.

1. Write first-rate content

“Great content inspires action.”

One of the significant on-page SEO factors is to write unique, engaging, and relevant content for your website. It drives the audience to read your content related to your pursuit. You should use relevant keywords and topics for your content that the audience is seeking information about.

Use the guidelines below, linked with on-page SEO factors, to write high-quality content for your website.

  1. Useful- Write content in a way that solves the problem of the visitor, offers benefits, and helps them achieve a specific target. Make your audience build a connection with you.
  2. Unique- How is your product or service different from other brands? What specific quality does your brand carry? Talk about your USPs in your content to make your brand stand out from the crowd and rank your website well using these on-page SEO factors.
  3. Ultra-specific- Add your personal information, experiences, stories, personal journey, and brand’s case study to build connection and credibility.
  4. Urgency- Include deals and ongoing offers on your product or service in your content for the audience to take instant action. Make them feel, through your content, that they don’t miss out on a great opportunity.
  5. Readability- On-page SEO factors also include writing content that is easy to read. Use short sentences and paragraphs, simple words, and bulleted and numbered lists. Highlight or underline important words that you want your audience to pay attention to.
  6. Keywords- Target audience-specific keywords and write in sync with your content. Avoid keyword stuffing, which is one of the important on-page SEO factors.
  7. Visual content- Attract your audience’s attention by including relatable pie charts, graphs, comparison images, statistics, etc. in your content.

2. Keyword Research

Keywords describe the type of content on your website. But, from the perspective of on-page SEO factors, they help your website rank on the first page of the SERP. Hence, there are some things that you can consider while doing keyword research for your website.

  • Relevancy- Look for keywords that are relevant to your business as well as what the audience is looking for.
  • Search volume- On-page SEO factors encourage you to keep track of the search volume of the keywords. It gives an idea of how popular the keyword is.
  • Keyword difficulty- Keyword difficulty makes you aware of how difficult it is for the keyword to rank on the search engine.
  • Short-tail keywords- On-page SEO factors comprise general keywords of 1-2 words that have a high search volume, and short-tail keywords can drive more traffic to your website. E.g., “Best Green Tea.”
  • Long-tail keywords- These keywords are phrases of more than 1-2 words. They can get you more conversions as they are more user-specific. E.g., “The Best Green Tea Online for Women.”

Some of the best tools you can use for your website’s keyword research are:

3. Optimize your content

Have you ever thought that you are placing keywords in a manner that will improve your website’s ranking? This is one of the major on-page SEO factors that you must not overlook.

Optimize your content by placing keywords in a strategic format. On-page SEO factors give you the most important areas of your website’s content in which you can place your keywords.

Some of them are:

  • Heading tags (H1, H2, and H3 tags)
  • Meta Title
  • Meta Description
  • Image
  • URL
  • Footer

These on-page SEO factors can help the search engine index your website and identify it according to the keywords you are targeting.

How does grammar play an important role in optimizing your content? Does spelling mistakes in your content affect your website’s ranking?

If your website content has grammatical errors, it will be difficult for the audience to read and process the information. Hence, you must make sure that the content you are writing for your website is unique and has no spelling errors.

On-page SEO factors support some of the best tools online to check your content’s grammar and uniqueness.

4. Optimize heading tags

Heading tags (H1, H2, and H3) as a part of on-page SEO factors improve the readability of your content. It can make your website rank higher on search engines, as it is easier for the audience to read and understand your content. To optimize the heading tags, insert the primary focus keyword into them.

5. Optimize the title tag

If you want the audience to click on your website, you have to write titles for your pages that entice them. Therefore, on-page SEO factors also include optimizing title tags, which are essential for increasing your website’s CTR (click-through rate).

How can you optimize your title tags?

  • Include your primary keyword- It is one of the best on-page SEO factors that will help the search engine recognize your page according to the topic and content.
  • Include your brand name- Add your brand name to the title to make it known and create your own brand identity.
  • Avoid keyword stuffing- Add only one keyword to your title for good readability.
  • Avoid keyword cannibalization- On-page SEO factors do not support keyword cannibalization. Make sure you do not use the same keyword in more than one title on your website pages.
  • Make your title creative- Including creative CTAs in your title makes the audience take an instant action to buy the product or avail services.

    Example: Buy resin jewellery online at 40% off, valid for 3 days.


  • Write short titles- Keep your title length around 50-60 characters, as you can experience a title tag cut-off if it exceeds more than 60 characters.

6. Optimize meta descriptions

One of the best on-page SEO factors, the meta description gives your audience a gist of what your website page is about. On-page SEO factors involve optimizing your meta description in such a way that it catches the attention of your audience, increases traffic, and improves the website’s ranking.

Optimize your meta descriptions using the following methods:

  • Include target keywords- Write the keywords that resonate with the audience’s search intent. Through these on-page SEO factors, the search engine will highlight the keywords in your description that the audience is searching for.
  • Write in the active voice- It will make the audience relate to your content and make it clear to them what they will get on your page.
  • Use a clear CTA- Write a strong and clear CTA that can direct the audience to what they should do next. This is one of the vital on-page SEO factors that will evoke them to take action instantly.
  • Write short descriptions- Since the meta description is only a summary for the audience to know about your page, on-page SEO factors recommend the character limit for it should not be more than 120 characters.

7. Optimize your images

“A picture is worth a thousand words.” Whenever we type anything on Google, we see different images. All the images have a different ranking depending on which page they appear on. Optimized images encourage user engagement and experience on the website.

Well, you must be wondering how I can optimize images according to on-page SEO factors. Don’t worry! Here is your go-to guide.

  • Image file name- Write a descriptive file name that is relevant to your image. Use the target keywords and hyphens to keep the words separate.
  • Add alt tag- On-page SEO factors always recommend describing what the image is about. Write a short alt text that is descriptive for the audience. Stuffing the focus keyword into it will help the images fetch a better ranking in the Google Image Results.
  • Reduce the file size of the images- Balance out your images with a low file size and decent quality. Maintain a file size of up to 100 kb. A small file size encourages a fast loading speed for your website and, in turn, a good user experience.
  • Choose the right file type- On-page SEO factors prefer JPEG image files as they have better compression levels on the website, which enhances its loading speed.
  • Do not forget image captions- Write captions for the images that relate to what the image is about. It may not have a direct impact on SEO, but it supports user experience and engagement.

Final Words

Through this blog, now that you have realized how important it is to use these 7 best on-page SEO factors for your website, let’s not waste any time and soak our minds to implement these on-page SEO factors, boost our online presence, and rank our website on the first page of the search engine.

On-page SEO factors are the need of the moment for you to attain a high ranking on the SERPs, giving a touch of uniqueness to your website, increasing your website’s CTR, gaining a high level of traffic, optimizing conversion rates, leveraging sales, and what not!

If you want to know more about on-page SEO factors and how to take your online presence to the next level, what are you waiting for? Click here to enroll now to learn about the “Complete SEO Guide From Beginner To Advanced Level.”

About the author: Anshika Wahal is a working professional from Noida, Uttar Pradesh, who has a keen interest in content writing and SEO-friendly blogging. Having a diverse experience in commercial content writing, she has written content in different niches like fashion, lifestyle, travel, health, hospitality, digital marketing, e-commerce, and many more.

Contact here:

Email ID- [email protected]
LinkedIn ID-

Happy blogging!

How To Develop An Email Marketing Strategy That Drives Conversion

Are you aware of the fact that a correct email marketing strategy is considered one of the most important and crucial marketing channels by many business owners? But now your question must be, “How will it help my business grow?” “How will it help me connect with my audience and convert them into potential customers?” Or, “How can I use my email marketing strategy as a powerful weapon to skyrocket sales and generate revenue?”

These questions come to mind when you are planning to execute a new marketing channel for your business.

To seek precise knowledge about how to develop an effective email marketing strategy that drives conversion, this blog will turn out to be your best friend in fulfilling your desire.

To begin with, let us understand the importance of email marketing in today’s scenario.

Why is an email marketing strategy important and effective for growing your business?

Many business owners, influencers, and freelancers make use of an email marketing strategy to connect with their audience and convert them into potential customers.

But you must be thinking that you can connect with your audience by so many other methods, like SMS, WhatsApp, or simply through a call. Then, why write an email?

You can consider emailing the most trustworthy method to share information. By writing an email, you can share the most authentic and confidential information.

It catches the special attention of your audience. It is a great way to engage with them, whether you are a small business owner, a freelancer, or an influencer.

An email marketing strategy formed in the right direction will help you build a strong relationship with your audience. You can share your stories and personal journey to showcase your authenticity and spark a friendly conversation with your audience.

You can promote deals, offers, and the benefits of your business by using this highly effective method of developing your own email marketing strategy.

Now that you have learned how important an email marketing strategy is for your conversion rate and business, let us look at how you can develop an email marketing strategy that drives conversion.

1. Know about your audience

Before you write an email, you need to know about your audience. To understand this, you must consider the following:

  • Who is your target audience?
  • What are they interested in?
  • What are their challenges?
  • What are their demands?
  • What is their level of expertise?

Keeping the above in mind, you can compose targeted and relatable emails for your audience. This is an important aspect of an effective email marketing strategy, as it will help you match their interests, solve their problems, and offer them benefits. Including this in your email marketing strategy will evoke a healthy conversation with your audience.

2. Write a striking subject line

What is another important aspect of an email marketing strategy that will entice your audience and make them read your email?

Obviously, it is the subject line. It is like the topping on your delicious pizza that makes it tempting for you to eat it. Therefore, you should write a subject line that grabs the attention of your audience right away.

Make your subject line a primary feature of your email marketing strategy.

Write a subject line that increases the open rate of your emails by using the following method:

  • Write in a clear and to-the-point manner- The aim of your email marketing strategy is to tell your audience exactly what you are trying to convey. E.g., fill out the form now to join today’s session.
  • Evoke urgency- Give your audience an offer or a benefit for a short period of time. E.g., your coupon code SWIGGY50OFF expires in 2 days.
  • Create interest- Your email marketing strategy should hook your audience to read your email. E.g., 7 types of detox water to lose weight this summer
  • Build connection- By sharing your personal journeys, experiences, tips, mistakes made, lessons learned, etc., you can build an authentic relationship with your audience. E.g., how blogging made me open up my mind and soul

3. Give a clear call-to-action

Tell your audience what next step they have to take, whether it is purchasing your product, availing of your service, or filling out a form in your email marketing strategy.

Examples are:

  • Avail the offer before it ends.
  • Click here to subscribe to our newsletter.

Your email marketing strategy should give your audience a reason to use your CTA. Present your benefits, deals, and offers that are valid for a stipulated time. Create a panic situation that will make them take action at once so that they don’t miss out on a golden opportunity.


  • Register now for the free content writing webinar, which closes in 2 days.

4. Personalize your emails in your email marketing strategy

Make your audience feel more connected to you. Give a personal touch to your email by:

  • Collecting Data- Collect data from your audience by sending them Google Forms and asking them about their product or service preferences, challenges, interests, desires, etc. This will help you send emails targeting these areas so that your audience feels more connected with you.
  • Segmenting your data- Categorize your audience according to the data you have received. E.g., an audience with a specific interest, challenge, product, or service preference. Customize and send your email. Target a specific audience in your email marketing strategy.
  • Mentioning your customer’s name- E.g., good morning, Kathy. (Informal) Hello, Mrs. Banerjee! (Formal)
  • Providing real-time content- A good email marketing strategy should focus on providing information related to the product or service in the email that is trending, seasonal, or in demand. Example:
  • The best gifts to buy for your mom this Mother’s Day
  • Look at these top 7 cotton shirts for a chic look this summer.

5. Include social proofs

Develop your email marketing strategy in such a way that it includes social proof in your emails. It is the key to your brand’s gaining the audience’s trust. Showing social proof of your product or service makes it reliable and valuable for the audience.

Some of the examples of social proof you can include in your email marketing strategy are:

  • Reviews
  • Testimonials
  • Case studies
  • Press release
  • Social media shares
  • Business details and credentials
  • Rewards and recognitions

6. Write interesting email content

Always write your email in an appealing, informative, and beneficial way for your audience. Give them a good reason to read your email, which is an indication that your email marketing strategy is headed in the right direction.

Use tips like:

  • Make your subject line and email copy relatable to each other.
  • Write a catchy opening line – e.g., “I hope this email finds you in good health.”
  • Write the email only for one purpose at a time.
  • Write actionable content that becomes a big shot of your email marketing strategy.
  • Break your content into short paragraphs and sentences.
  • Make sure your email does not sound too salesy about your product or service.
  • Do not use spam words in emails like bonus, cash, make money, sale, etc.
  • An effective email marketing strategy should contain visual content like product images, infographics, videos, live charts, etc., to engage your audience and take hold of their attention.

7. Use emojis in your email

Uplift your brand’s awareness and credibility by including emojis that are relatable to your email copy. It is a prime yet interesting factor for your email marketing strategy.

Including emojis while developing an email marketing strategy assists in increasing the open rates of your email and thus driving more conversions.

But also ensure that you use emojis in emails that target the audience segment that is familiar with your brand and the tone of the conversation.

It makes your emails more noticeable and generates a positive connection with your audience.

To sum up

An email marketing strategy is an excellent medium that will serve as a helping hand to personally connect with your prospects and customers and promote your business at the same time.

It can help educate your audience about the latest sales, discounts, and offers on your products and services and also let them know what new things you have to present to them.

Showcase your authenticity and credibility by building an email marketing strategy for your business. Build a valuable relationship with your audience through this incredible email marketing platform to make them realize your potential and drive great conversions.

I hope that by reading this blog, you have learned how to develop an email marketing strategy that drives conversion. If you are still looking for assistance over the same agenda, then, hey, I am Anshika Wahal, a content writer and SEO-friendly blogger.

I have experience in commercial content writing styles and have written content related to different industries like fashion, lifestyle, travel, e-commerce sales and marketing, health, hospitality, etc. To connect with me, click here.

Email ID- [email protected]

Stay tuned for more updates!

Happy blogging!