Blog Archives - U Savvy Academy

7 Pricing Rules for Freelance Digital Marketers

Posted on November 17, 2023November 17, 2023 by Prachi Gautam

Is it challenging for you to set your Freelance Digital Marketing charges? Do you also think of setting charges lower than your competitor’s?

Or are you someone who wants increase prices, but you feel like you’re robbing your client?

Setting up charges is a dynamic process.

When I started my journey, I was also struggling to set the right price as a Freelance Digital Marketer.

But during the journey, I discovered some methods that can be helpful for you.

Whether you are a writer, designer, developer, or any other type of freelancer, this blog can be helpful for you.

1. Evaluate Your Client’s Budget

If your clients are small businesses or startups, you must consider their budget first. It might happen that they don’t have a budget initially to fulfill your payment needs.

But it may be a valuable client which can lead to repeat business, or they can also refer you to someone else. So, sometimes working on a little less charge might be okay.

2. Set Service Charges Based on the Value You Offer

You can set charges based on the value you will bring to the table.

In such cases, you can justify your payment to the client by telling the strategies and methods you have formed over the years of your experience.

While pitching as a Freelance Digital Marketer, you should highlight your unique skills and strategies that set you apart from your competitors.

3. Charge per Month or Project

If you are planning to pursue freelancing full-time or you want to do freelancing seriously. Then, you should set freelancing service charges per month or on a project basis.

This approach has many benefits. First, it will remove your tension for finding a client every time.

And secondly, it will give you enough time to produce results that will help your client.

It also looks more professional.

4. Charge Extra for Extra Work

Some clients expect us to do several tasks repeatedly for free. For example, you are a social media marketer, but they want you to do graphic designing also.

Initially, you can do that for free for the first two times to maintain your relationship with the client.

But if they repeatedly ask you to do the work, then you can start charging extra for the extra work.

5. Define Payment Terms Clearly

I cannot emphasize enough how smooth and hassle-free your freelancing journey can become once you define your payment terms clearly from the start as Freelance Digital Marketer. Before starting the work, you should make a freelance contract.

In the contract, you should clearly define your payment terms. Here is a list of things to mention in the contract

Deadlines
Tenure of the contract
Advance payment (like 30% payment in advance)
Payment in three installments
Additional fee for endless edits, etc.

Once the client agrees to these terms, start working from them.

6. Offer a Package of Services

One way to set your quotation as a Freelance Digital Marketer is by offering a package of services.

For example, you can offer content writing and SEO marketing services or content writing and social media marketing services as a package.

This way, you will able to justify your high pay to clients.

7. Offer Discounts

Discounts can be a great way to retain a client.

Sometimes, the client doesn’t have a budget to pay you more. In such scenarios, you can offer them some discount, like 10 to 15%, for the first two months, and later you can increase your charge for the next two months.

Like this, you can retain a client for at least three to four months.

Conclusion:

Freelancing is a long journey.

It can take some time to find good work and fair compensation. So, have patience.

In this freelancing journey, being adaptable is a valuable skill to master.

You should be able to adapt to industry trends, practices, technologies, and pricing strategies.

Focus more on learning and gaining experience to succeed in this freelance world.

All the best for your journey!

If you are looking for a content writer, then I can help you. Hi! I am Aparna Sharma, a content writer who can write any content. You can connect to me through email or Instagram. Email id: – [email protected] and Instagram id: @aparnasharma.io

How to Get Your First Freelance Client Within 5 Days?

Posted on October 29, 2023October 29, 2023 by Prachi Gautam

Hello, Digital Explorer.

Are you a fresher in the world of digital marketing?

Are you facing difficulty in landing your first freelance client?

Sometimes, it’s challenging. But don’t worry.

In the blog, we will discuss the five ways to help you get your first freelance client.

1. Search Local Clients Using Google Maps

Yes, you read it right. You can find your first prospect using Google Maps. As a fresher, it is advisable to pitch to the brands and companies that are residing in your city.

But, now you must be wondering, why?

There are two main reasons. Firstly, it is easy for a client to hire and trust you because you are from the same area. And secondly, it will help you in understanding their target audience better.

If you want to know the steps to search for a client using Google Maps, then you can refer to the following reel:

2. Connect With Other Freelancers for Referral

Referrals are a great way to land your first freelance client.

As a newbie, you can approach other established freelancers. You can ask them, “Is there any work where I can assist you? ”.

By doing so, you will gain some real experience, and it also helps you to make a valuable connection that might help you in the future.

You can also ask them if they can refer you to one of their clients or connections. And in return, you can pay 20 to 30% of your service charges. This approach will benefit both.

3. Ask for Help From Your Family, Friends, and Work Colleagues

Someone rightly said that “sometimes what you are looking for is right, in front of you. All you have to do is open your eyes and look around.”

There can be people within your family, friends, or connections who might be running a business. You can reach out to them. Tell them about your services and ask for opportunities.

4. Offer Some Competitive Advantages to the Client

Provide special bonus

Getting a first freelance client can be difficult if you offer the same services, in comparison, to someone who already has some experience. But don’t worry, you can still stand out. You can offer some special bonuses to your clients.

For example – if you are a content writer, you can also offer SEO marketing services to your first two or three clients. After all, who does not like such special offers?

Conduct Free Audit

As a beginner, you can also conduct free website, content or social media audit to help small businesses understand their mistakes and roadmap to grow.

In the counselling, you can discuss many topics.

For example – You can give tips and strategies related to growing your brand on social media or how to generate leads through email marketing, etc.

If business owners liked your tips during the workshop, they can also become your clients.

5. Select clients from the Same Industry

Choosing a client from the industry you have already worked in can give you an edge over others.

Now you might think, how?

Let’s understand this through an example.

Suppose you had earlier worked in an IT company as a developer. Now, you can approach other IT companies to provide your content writing services.

Since you have worked in the IT industry before, you will be considered someone who knows a lot about the subject and could get your first freelancing client .

Conclusion:

Congratulations buddy!

You have made it to the end of this blog. Now, you are one step closer to entering this amazing world of digital marketing.

Following these steps, you will get your first freelance client within a few days. All you need is to have faith in yourself and put yourself out.

To get daily tips on Freelancing follow this digital marketer instagram page

Also, please ensure before following the steps you have to build your digital portfolio. If you want to know how to build a portfolio as a beginner, you can watch the following video.

https://www.youtube.com/watch?v=L5BG7kKZP5I&t=0s

All the best for your journey!

If you are looking for a content writer, then I can help you. Hi! I am Aparna Sharma, a content writer who can write any content. You can connect to me through email or Instagram.

Email id: – [email protected]

Instagram id: – @aparnasharma.io

An Ultimate Facebook Ad Copywriting Guide to Boost Conversions

Posted on October 3, 2023October 3, 2023 by Prachi Gautam

Kuch acha ho jaye!

kuch meetha ho jaaye!

Did something click in your mind?

Is it something wrapped in purple with a shiny golden text that gives you a sense of emotional connection and happiness for every occasion? Yes, you got it right! It’s Cadbury.

In Facebook ad copywriting, some ad copies are so tactfully created that they leave a long-lasting impression on viewers. But how?

Crafting perfect ad copy is like designing a marketing gimmick! said no copywriter ever…

Facebook ad copywriting involves certain elements to make an ad appealing and click-worthy. But, before knowing about these elements, let us first understand;

What is Facebook ad copywriting?

Facebook ad copywriting includes an ad, basically a piece of content that is strategically created to grab the attention of the audience and persuade them to take instant action. The main purpose of Facebook ad copywriting is to educate the audience and spread brand awareness by choosing the right media and putting it into action – evoking content and attractive visuals.

A recent survey by Hootsuite reveals that:- In 2023, ad spending on social media is projected to reach more than $268 billion.

Blown away? I’m pretty sure that by now you are curious to know about the important elements of Facebook ad copywriting. Let’s dive in…

1) Powerful Hook

The most important feature of Facebook ad copywriting is the hooking line. It is a line or phrase that ignites a spark in the viewer’s mind, hooks their attention, and evokes interest in the product or service offered through that ad copy.

Example – Qwardo, website optimization software. In this type of Facebook ad copywriting, the ad communicates for whom this ad is for (the target audience) and offers the service as a solution.

Takeaways –

This kind of Facebook ad copywriting has a conversational style; the use of the word ‘YOU’ hooks the attention of the audience as it makes the ad copy interactive.

Beginning with a question that evokes curiosity and nudges the audience to know more about the same.

Offering a well-researched, value-packed solution that builds the authority of the brand, effortlessly attracting the target audience.

These are among the many important aspects of Facebook ad copywriting.

2) Consumer-centric

No matter how much creativity one may put into making perfect ad copy in Facebook ad copywriting, it is useless if it does not appeal to the pain points or problems of the audience. Not only the problems, but a perfect Facebook ad copywriting strategy should also reveal the solution that the product or service offers. It should match the desires of the audience.

Example – Headspace, an online meditation company, presents ad copy that empathizes with the pain points of the prospects and offers instant solutions with certain benefits. This Facebook ad copywriting type is crucial for the audience to take action as it resonates with them and gives solutions to their problems.

Takeaways –

The first Facebook ad copywriting example hits the pain points of the audience to make them realize that they are at the right place where a perfect solution will be offered.

The second Facebook ad copywriting example, with its subtle imagery, matches the desire of the audience with the purpose and vibe of the brand. It gives a sense of satisfaction and relaxation that must be understood and addressed appropriately.

3) Brag about your USP (Unique Selling Proposition)

If your brand has something unique that your competitors don’t have, just show it off! This is a unique feature of Facebook ad copywriting. Your product is the additional benefit you are offering to the audience. If your Facebook ad copywriting is the engine, your USP is the fuel!

Example – Lenskart, known for revolutionizing the eye-wear industry and making eye-wear fashionable. It brags about its USP in its Facebook ad copywriting wisely by highlighting the key differentiator without sounding salesy.

Takeaways –

This sort of Facebook ad copywriting highlights the USP, i.e., the use of technology for finding the perfect pair of glasses according to the shape of your face after a lot of trials, and that too in the comfort of your home.

The use of catchphrases in its Facebook ad copywriting, like ‘world’s lightest, most flexible, and most durable eyeglasses’ with additional benefits, tempts the audience and ensures the quality of the product.

4) Use Infographics

Infographics give a visual representation of information in Facebook ad copywriting. More images, graphics, and less text give a spotlight effect to the ad copy. The information given through the strategy steals attention and appeals to a broader range of audiences, as it is devoid of complexities.

Example – Sargento string cheese. This example of Facebook ad copywriting displays vital information primarily through images and comparison graphs with minimum text.

Takeaways – The key takeaway from this example of Facebook ad copywriting is that it indicates a simplified yet appealing display of why their product is better than any other product in the industry. A well–researched comparison displayed through this type of Facebook ad copywriting in the form of images and graphs delivers a lot of information at a glance.

5) Scarcity sells For Facebook Ad Copywriting!

FOMO (fear of missing out) is real, for sure.

A perfect Facebook ad copywriting strategy is meant to boost sales, and any information that reveals a limited stock of a product or an offer valid for a very short period creates a sense of insecurity in the minds of prospects. Such a tactic psychologically triggers the chance to buy now.

Example – Myntra and Amazon are best at this kind of Facebook ad copywriting. They use tricks and phrases in their strategy that knock on the doors of the audience, constantly reminding them to take prompt action.

Takeaways –

This Facebook ad copywriting strategy involves urgency-evoking, fear-inducing phrases like ‘Now or Never’, the timer showing the end of the sale, the number of items left, etc. to induce potential customers to make an instant buying decision.

Did we miss something?

All the essentials of a perfect Facebook ad copywriting strategy are discussed above, but what next?

I’m sure something labeled as CTA in the above-mentioned Facebook ad copywriting examples would have caught your attention.

Yes, in the end, a flawless strategy directs the audience to take the next step through the CTA (call to action) line.

It’s a magic line or phrase that includes an offer and an incentive that asks the convinced audience or viewers to take some practical action to become potential customers.

Examples of CTA lines –

Shop now
Download the app
Buy now
Add to bag
Try now
Click to learn more

I hope this blog has equipped you with all the value-packed information required to create a perfect Facebook ad copywriting strategy that assures a better conversion rate. So, what are you waiting for? Just follow the tips, take lessons from the examples, and master the lucrative skill of Facebook ad copywriting to turn your leads into conversions.

Still hesitant? Wondering how to implement all that you have learned? Don’t worry! I’m just a message away from you. I’m Asmita Purswani, a full-fledged content writer and SEO marketer, proficient in writing content that is unique, appealing, and SEO which would help you maximize revenue. So, if you are interested and want to discuss your project further, DM me on my LinkedIn handle @asmita-purswani or mail me at [email protected].

Let’s connect and add a spark to your digital journey.

Know Here Some Eye-Opening Benefits Of Blogging In Business

Posted on August 21, 2023August 27, 2023 by Anshika Wahal

Have you ever wondered how blogging in business can help to increase sales?

With almost 4 billion people worldwide connected to the internet, there has never been a better time than now to include blogging in business as a great marketing strategy to refine your online presence and business.

By writing and publishing relevant, authentic, and valuable blogs for your audience, you can attract more visitors to your website. Blogging in business can enhance your brand awareness, improve customer engagement, increase organic traffic on your website, and help you rank higher on the SERP.

Let us understand how blogging in business is an excellent way for entrepreneurs to build a trustworthy relationship with their potential customers and grow sales online.

Benefits Of Blogging In Business

Many businesses have embraced blogging as a significant part of their marketing strategies.

Here are some benefits of blogging in business that can help take your online venture to the next level.

Establishing authority – In order to make your target audience purchase something from you, they first need to know that your brand exists.
Revealing your expertise – Blogging in business allows you to showcase your knowledge and expertise in your industry. By providing valuable information and insights to your audience, you can showcase yourself as a tough leader and build trust among them.
Engaging with customers – Blogging provides a platform for direct communication with your customers. Engage with your audience through comments and gather feedback.
A great platform for SEO (Search Engine Optimization) – Search engines love fresh and relevant content. and blogging can help you regularly update your website with new content.

Blogging in business is one of the most efficient ways to incorporate SEO. Blogging can positively impact your website’s visibility and search engine rankings.

Optimizing your content according to SEO practices increases your ranking on the search engine result pages (SERP).

Statistics Of How Many Businesses Are Using Blogging In Business

71% of marketers report that content marketing has become a significant strategy in their digital marketing approach.
There are more than 600 million blogs, out of which there are 1.9 billion websites worldwide, and 77% of internet users read blogs.
As of 2023, 91% of B2B businesses and 86% of B2C businesses will use Blogging In Business to skyrocket their sales online.
77% of Fortune 500 companies have blogs, and 76% of content marketers use content to generate leads, attract new clients, and retain existing ones.

5 Steps For Writing A Blog

Writing a blog is essential for engaging your audience, conveying your message effectively, and ultimately achieving your business goals.

Here are the steps to help you write a successful blog –

Craft an appealing headline
Blog introduction
Write engaging and beneficial content
Conclusion
Include a Call-To-Action (CTA)

1. Appealing Title / Headline

Writing a compelling title for a blog is crucial for capturing the readers attention.

A compelling title can significantly impact the click-through rate and encourage readers to explore your content further.

Here are some tips to help you write captivating titles for your blog –

Be clear and concise – The title of your blog should clearly convey what your blog is all about. Avoid using complicated words that may confuse your readers.
Curiosity-evoking title – Incorporate powerful and descriptive words in the title that evokes curiosity. Challenge readers psychologically by using words like amazing, secrets, promising benefits, unbelievable, and revealing can catch your readers attention.

Examples:

Three Secrets Of Google Ranking That No One Is Revealing.

5 Surprising Benefits Of Blogging In Business.
Title with catchy words – Understand your target audience and write a title that resonates with their interests, needs, or pain points. Avoid generic or cliched titles that have been used many times. Strive to make your title stand out from the crowd.

Example:

A Step-By-Step Guide For Writing A Perfect Blog
Number-driven headline – Titles with numbers are attention-grabbing and promise positive action from your audience. They make your title odd-one-out. Use odd numbers up to 13 only, as they are memorable, more effective, and capture your audience’s gaze.

Examples:

7 Promising Tips To Lose Weight Without Going To The Gym

5 Mistakes To Avoid While Doing Intermittent Fasting
Word length of headlines – The ideal length of the blog title/ headline for your blog should be around 60 characters. Headlines between 8-12 words are read and shared more often, hence, do some brainstorming and choose a good keyword for your blog title that can rank on Google.

A list of tools you can use for blog topic ideas to rank on Google search engines –
Answer The Public
Buzzsumo
Ubersuggest
Google suggestion

2. Blog Introduction

Begin your blog with a captivating introduction that can hook your readers and give them a purpose and reason to keep reading your content further.

Begin your blog with a catchy line or an intriguing question that piques the readers curiosity.

The introduction comprises two things – Challenges + Solutions

Example:

Have you ever wondered how blogging in business can help skyrocket your sales?

Here are some tips on how to write a captivating introduction to your blog –

Set the tone and purpose – Clearly state the purpose of your blog post. Let the readers know what to expect from your content and why it matters to them.
Share a personal story or experience – Connect with your readers by sharing a relatable personal experience. That humanizes the content and makes it more engaging.
Highlight main points – Briefly outline the topics you will cover in the blog post. This provides the readers with an overview of what they can expect from your blog.

Example:

Throughout this blog, let us explore how blogging in business helps entrepreneurs to skyrocket their sales.

Create a sense of anticipation – Add some exciting or intriguing information that will be revealed later in the blog. This entices the readers to keep reading your blog to find out the end result.

3. Write Engaging Content For Blogging In Business

Writing a well-researched, informative, and engaging blog adds value to your readers minds.

Good content can influence and create an everlasting impression among your readers. Creating high-quality, valuable content can resonate with your target audience.

Here are some best practices to help you develop a successful blog framework –

Plan your content strategy – Develop your content calendar to schedule and organize your blog posts. To include blogging in business, consistency is the key, so aim to publish your content regularly, whether it’s weekly, bi-weekly, or monthly.

Your content in the blog post should follow the 80:20 rule –

80% content-Informational

20% content-Promotional
Evergreen content –The content of your blog will be relevant for weeks, months, or even years later, it is always going to be useful to someone somewhere, connect with all sets of audiences, and foster a loyal customer base.
Body of the blog (sub-topics) – Make sure that the purpose of every sub-topic is related to your blog’s intention. Give a 100% solution or add external links. Incorporate relevant images, videos, infographics, and other multimedia in the blog that will enhance the readers experience and keep them engaged.

Active voice – Using an Active voice like “You / I” in the content will keep the readers connected with you.

Encourage interaction – Include a comments section, and engage with your audience. Respond to comments and encourage discussions to build a loyal community.

Make it SEO Optimized – If you are planning to include blogging in business, implement basic search engine optimization (SEO) techniques to increase the visibility of your blog on search engines.

Here is the list of elements to include –
Use relevant keywords in the blog
Writing meta descriptions
Building backlinks
Blog Framework – To have a perfect blog framework, break up the text of your blog with headings and sub-headings for better readability. Use H1 tags for the title and H2 tags for the subtopics in the blog, wherever applicable. H3, H4, H5, and H6 tags are for further subdivision of the content.

Your blog can have up to 1000-5000 words, make sure to write error-free content.

You can use tools like Grammarly to check if you are writing error-free content.

4. Conclusion

Your readers should have something to take back with them after reading your blog. End your blog on an optimistic note, leaving your readers feeling motivated or inspired.

Here are some tips to conclude your blog effectively –

Summarizing the main points – Remind your readers about the main points of your blog post. Briefly summarize the main ideas you presented throughout the blog.
End with a thought-provoking statement – Leave your readers with something to ponder. Pose a question and share surprising statistics about how blogging in business has helped you increase your sales, like the growth report and real analytics, or provide a thought-provoking quote related to your topic.
Key takeaways – Briefly explain what the key takeaways are for your readers. Get back to the introduction and mention the benefits you are offering.

5. CTA: Call-To-Action

A blog should have a strong and clear call-to-action that can direct the audience to what they can do next based on the information you have provided.

This is a vital aspect of blogging in business, it could be anything from –

Subscribing to your newsletter
Sharing the post
Leaving a comment or exploring related content

Acknowledge your readers interest in your services and navigate them to your product or service page.

List of things you can offer while you are including blogging in business –

Freebies and counseling sessions
Online deals and offers
Contact details
Social media pages.

To Wind Up

Through this blog, you now know the benefits of blogging in business and how blogging helps you leverage sales online, create brand awareness, and build trust among your audience.

If you want to grow your sales and take your business to the next level, let’s start including blogging in business and rank your website on the first page of search engines.

If you want to learn more about writing a successful and profitable blog and skyrocketing your business online, click here to enroll yourself in the complete Digital Marketing course.

I would like to conclude my blog by thanking Prachi Gautam @Usavvyacademy for being a wonderful coach and for all the support I received from her to be a successful content writer.

Thank you, Anshika Wahal for your constant support.

About the Author

Anshika Wahal

Content writer, Digital Marketer

Hello, I am Aswini Akkaraju, a working professional from Zurich, Switzerland, with a keen interest in SEO-friendly blogging and social media marketing.

The 4 Content Pillars For Social Media You Must Know

Posted on August 19, 2023August 27, 2023 by Gunjan Shekhawat

With the increasing importance and value of high-quality, engaging content in today’s social media marketing world, we couldn’t be more agreeable that –

“Content is the new currency in marketing.”

Making use of the content pillars for social media is an amazing way to get your voice heard and attract your target audience. It is a great strategy to build relationships with your customers. Because the content pillars for social media are not only helping you to sell to customers, but you are also educating them by providing information that makes buyers smarter and better informed about the brand and things they want to buy.

A study revealed that –

Consumption of a brand’s educational content can have an incredible impact on sales. In fact, people who go through it are 131% more likely to buy from that company.
Even after one week of reading the content, People are still 47% more likely to buy from the company.

According to the stats shown by Hubspot, If you use the content pillars for social media and follow the proper strategy for content creation on social media, you’ll also generate a major ROI.

Strategic content marketing gives 3x as many leads as traditional marketing and costs 62% less.
Small businesses that use great content strategies get 126% more leads than those that don’t.
63% of online purchases are the direct result of reading a blog.
Companies that publish 16 or more posts a month get 3.5 times more traffic than those that post four or fewer per month.

Yes, It’s all true, too, but only if you know what you’re doing.

Applying the content pillars for social media requires you to make a well-planned strategy, keeping in mind the type, niche, and topic for which people seek answers. This can put you in a position to succeed. With a little planning and research, you can create killer content using the content pillars for social media that will take your business to the next level.

If you’re looking to level up your social media game, then it’s time to start paying attention to the content pillars for social media.

The Four Content Pillars For Social Media

1. Promotional Posts

Sometimes, You have to go straight to the point. Here, you clearly promote your products and services to your audiences.

2. Educational Posts

Educational content is considered one of the best content pillars for social media. You are delivering mad value in the form of free education, entertainment, or inspiration, Like detailed explanations of service/product, insights, and motivational and inspiring clips.

3. Personal Posts

One of the most inspiring content pillars for social media that you can make use of is personal content. You are letting the audience know the real you and building trust. It is essential that you still show your personality to your audience.

Here are some ideas for personal posts –

Story of what brought you to your current career.
Challenges you faced that made you struggle internally and how you overcame it.
Special occasions like birthdays and anniversaries.

Remember, in order to build deeper relationships with your audience, you need to give away a slice of your life.

4. Engagement Posts

One of the best ways to engage your audience is by including one of the interactive content pillars for social media, that is, engagement content. The goal is to spark conversations and engagement.

Engaging and interactive content makes your audience feel like they’re part of the story. Interactive content is a great way to involve them in the brand and make it feel more like home.

Here are some examples of interactive content you can use –

Surveys and Polls
Assessments and Quizzes
Q & A

I recommend you try these four content pillars for social media to create content that resonates with the needs of your target audience. To create content, always remember that to gain ideas and inspiration, you have to start looking at the problems of your audience and what ways they can use to solve them. Present your product or service as a solution in front of them.

Are you ready to apply these content pillars for social media, and elevate your content marketing strategy, but don’t know where to start?

Register for the full social media marketing course and the content writing course. These courses will guide you through these content pillars for social media in depth, including the A-Z creation of a content marketing strategy tailored to your business and how to execute a plan that drives interest and action for more leads.

About the Author

Gunjan Shekhawat

SEO Content writer, Digital Marketing Specialist

Gunjan is an SEO content writer/copywriter specialist and a digital marketing growth strategist.

She takes a strategic and data-driven approach to identifying your business’s primary goals and helping them convert their leads into sales.

7 Best On-Page SEO Factors That Guarantee Better Website Ranking

Posted on July 1, 2023November 2, 2023 by Anshika Wahal

Do you also find it difficult to rank your website on the first page of the search engine? Or, are you struggling to discover the best on-page SEO factors that you can use to rank your website on the first page of the SERPs? Well, you are not alone.

If you want to improve the visibility of your website, increase traffic, and scale up your business, you can make use of effective on-page SEO factors to fulfill your desired actions.

This includes the use of high-volume keywords, precise placement of the keywords in the website content, title tag optimization, meta description optimization, image optimization, and so on. But first, let us understand the importance of On-Page SEO factors for your website.

Why are on-page SEO factors necessary for your website’s search engine ranking?

On-page SEO factors involve optimizing your website by carrying out various techniques that lead to your website ranking better on the search engine. On-page SEO helps you drive organic traffic to your website. This, in turn, gives you more conversions and revenue for your business.

A search engine will always admire a website that relates to a user’s search intent and provides them with the desired results. And if your website fulfills what the user is looking for, it will rank higher in the search results.

Hence, on-page SEO factors can be your secret sauce for getting organic traffic and giving a sales boost to your business. So, what are you waiting for? Let’s take a deep dive to learn about the 7 best on-page SEO factors that guarantee better website ranking.

1. Write first-rate content

“Great content inspires action.”

- Dane Brookes

One of the significant on-page SEO factors is to write unique, engaging, and relevant content for your website. It drives the audience to read your content related to your pursuit. You should use relevant keywords and topics for your content that the audience is seeking information about.

Use the guidelines below, linked with on-page SEO factors, to write high-quality content for your website.

Useful- Write content in a way that solves the problem of the visitor, offers benefits, and helps them achieve a specific target. Make your audience build a connection with you.
Unique- How is your product or service different from other brands? What specific quality does your brand carry? Talk about your USPs in your content to make your brand stand out from the crowd and rank your website well using these on-page SEO factors.
Ultra-specific- Add your personal information, experiences, stories, personal journey, and brand’s case study to build connection and credibility.
Urgency- Include deals and ongoing offers on your product or service in your content for the audience to take instant action. Make them feel, through your content, that they don’t miss out on a great opportunity.
Readability- On-page SEO factors also include writing content that is easy to read. Use short sentences and paragraphs, simple words, and bulleted and numbered lists. Highlight or underline important words that you want your audience to pay attention to.
Keywords- Target audience-specific keywords and write in sync with your content. Avoid keyword stuffing, which is one of the important on-page SEO factors.
Visual content- Attract your audience’s attention by including relatable pie charts, graphs, comparison images, statistics, etc. in your content.

2. Keyword Research

Keywords describe the type of content on your website. But, from the perspective of on-page SEO factors, they help your website rank on the first page of the SERP. Hence, there are some things that you can consider while doing keyword research for your website.

Relevancy- Look for keywords that are relevant to your business as well as what the audience is looking for.
Search volume- On-page SEO factors encourage you to keep track of the search volume of the keywords. It gives an idea of how popular the keyword is.
Keyword difficulty- Keyword difficulty makes you aware of how difficult it is for the keyword to rank on the search engine.
Short-tail keywords- On-page SEO factors comprise general keywords of 1-2 words that have a high search volume, and short-tail keywords can drive more traffic to your website. E.g., “Best Green Tea.”
Long-tail keywords- These keywords are phrases of more than 1-2 words. They can get you more conversions as they are more user-specific. E.g., “The Best Green Tea Online for Women.”

Some of the best tools you can use for your website’s keyword research are:

3. Optimize your content

Have you ever thought that you are placing keywords in a manner that will improve your website’s ranking? This is one of the major on-page SEO factors that you must not overlook.

Optimize your content by placing keywords in a strategic format. On-page SEO factors give you the most important areas of your website’s content in which you can place your keywords.

Some of them are:

Heading tags (H1, H2, and H3 tags)
Meta Title
Meta Description
Image
URL
Footer

These on-page SEO factors can help the search engine index your website and identify it according to the keywords you are targeting.

How does grammar play an important role in optimizing your content? Does spelling mistakes in your content affect your website’s ranking?

If your website content has grammatical errors, it will be difficult for the audience to read and process the information. Hence, you must make sure that the content you are writing for your website is unique and has no spelling errors.

On-page SEO factors support some of the best tools online to check your content’s grammar and uniqueness.

4. Optimize heading tags

Heading tags (H1, H2, and H3) as a part of on-page SEO factors improve the readability of your content. It can make your website rank higher on search engines, as it is easier for the audience to read and understand your content. To optimize the heading tags, insert the primary focus keyword into them.

5. Optimize the title tag

If you want the audience to click on your website, you have to write titles for your pages that entice them. Therefore, on-page SEO factors also include optimizing title tags, which are essential for increasing your website’s CTR (click-through rate).

How can you optimize your title tags?

Include your primary keyword- It is one of the best on-page SEO factors that will help the search engine recognize your page according to the topic and content.
Include your brand name- Add your brand name to the title to make it known and create your own brand identity.
Avoid keyword stuffing- Add only one keyword to your title for good readability.
Avoid keyword cannibalization- On-page SEO factors do not support keyword cannibalization. Make sure you do not use the same keyword in more than one title on your website pages.
Make your title creative- Including creative CTAs in your title makes the audience take an instant action to buy the product or avail services.
Example: Buy resin jewellery online at 40% off, valid for 3 days.
Write short titles- Keep your title length around 50-60 characters, as you can experience a title tag cut-off if it exceeds more than 60 characters.

6. Optimize meta descriptions

One of the best on-page SEO factors, the meta description gives your audience a gist of what your website page is about. On-page SEO factors involve optimizing your meta description in such a way that it catches the attention of your audience, increases traffic, and improves the website’s ranking.

Optimize your meta descriptions using the following methods:

Include target keywords- Write the keywords that resonate with the audience’s search intent. Through these on-page SEO factors, the search engine will highlight the keywords in your description that the audience is searching for.
Write in the active voice- It will make the audience relate to your content and make it clear to them what they will get on your page.
Use a clear CTA- Write a strong and clear CTA that can direct the audience to what they should do next. This is one of the vital on-page SEO factors that will evoke them to take action instantly.
Write short descriptions- Since the meta description is only a summary for the audience to know about your page, on-page SEO factors recommend the character limit for it should not be more than 120 characters.

7. Optimize your images

“A picture is worth a thousand words.” Whenever we type anything on Google, we see different images. All the images have a different ranking depending on which page they appear on. Optimized images encourage user engagement and experience on the website.

Well, you must be wondering how I can optimize images according to on-page SEO factors. Don’t worry! Here is your go-to guide.

Image file name- Write a descriptive file name that is relevant to your image. Use the target keywords and hyphens to keep the words separate.
Add alt tag- On-page SEO factors always recommend describing what the image is about. Write a short alt text that is descriptive for the audience. Stuffing the focus keyword into it will help the images fetch a better ranking in the Google Image Results.
Reduce the file size of the images- Balance out your images with a low file size and decent quality. Maintain a file size of up to 100 kb. A small file size encourages a fast loading speed for your website and, in turn, a good user experience.
Choose the right file type- On-page SEO factors prefer JPEG image files as they have better compression levels on the website, which enhances its loading speed.
Do not forget image captions- Write captions for the images that relate to what the image is about. It may not have a direct impact on SEO, but it supports user experience and engagement.

Final Words

Through this blog, now that you have realized how important it is to use these 7 best on-page SEO factors for your website, let’s not waste any time and soak our minds to implement these on-page SEO factors, boost our online presence, and rank our website on the first page of the search engine.

On-page SEO factors are the need of the moment for you to attain a high ranking on the SERPs, giving a touch of uniqueness to your website, increasing your website’s CTR, gaining a high level of traffic, optimizing conversion rates, leveraging sales, and what not!

If you want to know more about on-page SEO factors and how to take your online presence to the next level, what are you waiting for? Click here to enroll now to learn about the “Complete SEO Guide From Beginner To Advanced Level.”

About the author: Anshika Wahal is a working professional from Noida, Uttar Pradesh, who has a keen interest in content writing and SEO-friendly blogging. Having a diverse experience in commercial content writing, she has written content in different niches like fashion, lifestyle, travel, health, hospitality, digital marketing, e-commerce, and many more.

Contact here:

Email ID- [email protected]
LinkedIn ID- https://www.linkedin.com/in/anshika-wahal-62756317b/

Happy blogging!

How To Develop An Email Marketing Strategy That Drives Conversion

Posted on June 29, 2023November 13, 2023 by Anshika Wahal

Are you aware of the fact that a correct email marketing strategy is considered one of the most important and crucial marketing channels by many business owners? But now your question must be, “How will it help my business grow?” “How will it help me connect with my audience and convert them into potential customers?” Or, “How can I use my email marketing strategy as a powerful weapon to skyrocket sales and generate revenue?”

These questions come to mind when you are planning to execute a new marketing channel for your business.

To seek precise knowledge about how to develop an effective email marketing strategy that drives conversion, this blog will turn out to be your best friend in fulfilling your desire.

To begin with, let us understand the importance of email marketing in today’s scenario.

Why is an email marketing strategy important and effective for growing your business?

Many business owners, influencers, and freelancers make use of an email marketing strategy to connect with their audience and convert them into potential customers.

But you must be thinking that you can connect with your audience by so many other methods, like SMS, WhatsApp, or simply through a call. Then, why write an email?

You can consider emailing the most trustworthy method to share information. By writing an email, you can share the most authentic and confidential information.

It catches the special attention of your audience. It is a great way to engage with them, whether you are a small business owner, a freelancer, or an influencer.

An email marketing strategy formed in the right direction will help you build a strong relationship with your audience. You can share your stories and personal journey to showcase your authenticity and spark a friendly conversation with your audience.

You can promote deals, offers, and the benefits of your business by using this highly effective method of developing your own email marketing strategy.

Now that you have learned how important an email marketing strategy is for your conversion rate and business, let us look at how you can develop an email marketing strategy that drives conversion.

1. Know about your audience

Before you write an email, you need to know about your audience. To understand this, you must consider the following:

Who is your target audience?
What are they interested in?
What are their challenges?
What are their demands?
What is their level of expertise?

Keeping the above in mind, you can compose targeted and relatable emails for your audience. This is an important aspect of an effective email marketing strategy, as it will help you match their interests, solve their problems, and offer them benefits. Including this in your email marketing strategy will evoke a healthy conversation with your audience.

2. Write a striking subject line

What is another important aspect of an email marketing strategy that will entice your audience and make them read your email?

Obviously, it is the subject line. It is like the topping on your delicious pizza that makes it tempting for you to eat it. Therefore, you should write a subject line that grabs the attention of your audience right away.

Make your subject line a primary feature of your email marketing strategy.

Write a subject line that increases the open rate of your emails by using the following method:

Write in a clear and to-the-point manner- The aim of your email marketing strategy is to tell your audience exactly what you are trying to convey. E.g., fill out the form now to join today’s session.
Evoke urgency- Give your audience an offer or a benefit for a short period of time. E.g., your coupon code SWIGGY50OFF expires in 2 days.
Create interest- Your email marketing strategy should hook your audience to read your email. E.g., 7 types of detox water to lose weight this summer
Build connection- By sharing your personal journeys, experiences, tips, mistakes made, lessons learned, etc., you can build an authentic relationship with your audience. E.g., how blogging made me open up my mind and soul

3. Give a clear call-to-action

Tell your audience what next step they have to take, whether it is purchasing your product, availing of your service, or filling out a form in your email marketing strategy.

Examples are:

Avail the offer before it ends.
Click here to subscribe to our newsletter.

Your email marketing strategy should give your audience a reason to use your CTA. Present your benefits, deals, and offers that are valid for a stipulated time. Create a panic situation that will make them take action at once so that they don’t miss out on a golden opportunity.

Example:

Register now for the free content writing webinar, which closes in 2 days.

4. Personalize your emails in your email marketing strategy

Make your audience feel more connected to you. Give a personal touch to your email by:

Collecting Data- Collect data from your audience by sending them Google Forms and asking them about their product or service preferences, challenges, interests, desires, etc. This will help you send emails targeting these areas so that your audience feels more connected with you.
Segmenting your data- Categorize your audience according to the data you have received. E.g., an audience with a specific interest, challenge, product, or service preference. Customize and send your email. Target a specific audience in your email marketing strategy.
Mentioning your customer’s name- E.g., good morning, Kathy. (Informal) Hello, Mrs. Banerjee! (Formal)
Providing real-time content- A good email marketing strategy should focus on providing information related to the product or service in the email that is trending, seasonal, or in demand. Example:
The best gifts to buy for your mom this Mother’s Day
Look at these top 7 cotton shirts for a chic look this summer.

5. Include social proofs

Develop your email marketing strategy in such a way that it includes social proof in your emails. It is the key to your brand’s gaining the audience’s trust. Showing social proof of your product or service makes it reliable and valuable for the audience.

Some of the examples of social proof you can include in your email marketing strategy are:

Reviews
Testimonials
Case studies
Press release
Social media shares
Business details and credentials
Rewards and recognitions

6. Write interesting email content

Always write your email in an appealing, informative, and beneficial way for your audience. Give them a good reason to read your email, which is an indication that your email marketing strategy is headed in the right direction.

Use tips like:

Make your subject line and email copy relatable to each other.
Write a catchy opening line – e.g., “I hope this email finds you in good health.”
Write the email only for one purpose at a time.
Write actionable content that becomes a big shot of your email marketing strategy.
Break your content into short paragraphs and sentences.
Make sure your email does not sound too salesy about your product or service.
Do not use spam words in emails like bonus, cash, make money, sale, etc.
An effective email marketing strategy should contain visual content like product images, infographics, videos, live charts, etc., to engage your audience and take hold of their attention.

7. Use emojis in your email

Uplift your brand’s awareness and credibility by including emojis that are relatable to your email copy. It is a prime yet interesting factor for your email marketing strategy.

Including emojis while developing an email marketing strategy assists in increasing the open rates of your email and thus driving more conversions.

But also ensure that you use emojis in emails that target the audience segment that is familiar with your brand and the tone of the conversation.

It makes your emails more noticeable and generates a positive connection with your audience.

To sum up

An email marketing strategy is an excellent medium that will serve as a helping hand to personally connect with your prospects and customers and promote your business at the same time.

It can help educate your audience about the latest sales, discounts, and offers on your products and services and also let them know what new things you have to present to them.

Showcase your authenticity and credibility by building an email marketing strategy for your business. Build a valuable relationship with your audience through this incredible email marketing platform to make them realize your potential and drive great conversions.

I hope that by reading this blog, you have learned how to develop an email marketing strategy that drives conversion. If you are still looking for assistance over the same agenda, then, hey, I am Anshika Wahal, a content writer and SEO-friendly blogger.

I have experience in commercial content writing styles and have written content related to different industries like fashion, lifestyle, travel, e-commerce sales and marketing, health, hospitality, etc. To connect with me, click here.

Email ID- [email protected]

Stay tuned for more updates!

Happy blogging!

7 Copywriting Formulas I Bet You Don’t Know

Posted on June 23, 2023August 27, 2023 by Syed Asma

Content Writing

Content writing aims to provide valuable information, educate, entertain, and engage the audience. It focuses on creating informative, engaging, and shareable content. The process of creating written material for a website or blog is termed content writing.

Content writing establishes a brand’s authority and builds long-term relationships with the audience. Since it engages the audience and increases traffic that could turn into leads. It promotes your brand and helps you gain the audience’s trust. It aims to build trust, establish authority, and keep the audience engaged.

It often involves depth research, providing information in clear and engaging techniques. It appears on websites, blogs, social media platforms, and various online publications. Content writing generally follows a more conversational, informative, and engaging style. Content writing is one of the most crucial SEO elements and is important for online marketing.

Copywriting

Copywriting is effective writing that intends to promote or sell a product, service, or idea. Its main goal is to drive a specific action, such as making a sale or signing up for a service. Copywriting is focused on the art of opinion, it seeks to grab attention, raise emotion, and prompt the reader to take a desired action.

Copywriting uses convincing language, focusing on benefits, and creating a sense of urgency. Copywriting is mainly used in advertisements, sales pages, product descriptions, landing pages, and email campaigns.

Its purpose is to directly influence buying decisions or encourage specific actions. Copywriting, however, tends to be more brief, focused, and convincing. It often employs powerful headlines, compelling storytelling, and a call to action that directs the reader to take immediate action.

While content writing and copywriting have different purposes and subjects. They can complement each other in a comprehensive marketing strategy. High-quality content can attract and engage the audience. while effective copywriting can drive conversions and sales.

7 copywriting formulas I bet you don't know

1. Formula AIDA

The AIDA formula stands for Attention, Interest, Desire, and Action. It’s a classic formula that grabs attention with a convincing headline, builds interest by highlighting the benefits, creates a desire by appealing to emotions, and concludes with a clear call to action. For content writing and copywriting use this formula to lead readers through a strong journey that encourages them to take action.

Capture your audience’s attention with a compelling headline, generate interest through an interesting introduction, create desire by highlighting the benefits and value, and finally, call them to action with a clear and convincing message.

Example: Let’s discuss product XYZ

Attention: Start with an attractive headline that grabs the audience’s attention.

Headline – “Transform Your Fitness Journey with the XYZ Fitness Tracker: Reach Your Goals Faster!”

Interest: Build interest by highlighting the key features and benefits of the product.

Key features – “Track your steps, check heart rate, and analyze sleep patterns with the advanced XYZ Fitness Tracker. Stay motivated with real-time insights, personalized fitness goals, and a sleek, durable design that fits your active lifestyle.”

Desire: Create a desire by showcasing the positive impact the product can have on the audience’s life.

Positive Impact: “Imagine reaching your fitness goals, feeling more energized, and improving your well-being. XYZ Fitness Tracker will provide you with a personal coach on your wrist, guiding you toward a healthier, more active lifestyle. Experience the satisfaction of achieving milestones and surpassing your limits.”

Action: Encourage the reader to act and purchase.

Call-to-action: “Take control of your fitness journey today! Click the ‘Buy Now button to get your XYZ Fitness Tracker and start transforming your life. Don’t miss out on this opportunity to optimize your health and embrace a fitter future.”

In the above the copy follows the AIDA structure, starting with grabbing attention and generating interest. By highlighting features and benefits, creating desire by emphasizing positive outcomes, and concluding with a strong call to action. To encourage the reader to take the desired action of making a sale.

2. Content writing and copywriting FAB Formula:

Features, Advantages, and Benefits are referred to as FAB. This formula highlights the benefits the customer will feel before highlighting the qualities of your product or service and outlining the benefits they offer.

Content writing and copywriting can persuade someone to buy from you if you clearly explain how your offering addresses their issues or meets their needs.

Focus on highlighting content writing and copywriting the features of your product or service, explain how those features provide advantages, and finally, convey the benefits your audience will experience by using your offering. This formula helps to showcase the value proposition effectively.

Copywriting highlights the features of the offering, explains the advantages those features provide, and finally emphasizes the benefits that customers will experience.

3. Content PAS formula:

PAS stands for Problem, Agitate, and Solution. This formula addresses the reader’s pain points by first identifying the problem they’re facing. Content writing and copywriting agitate the problem by focusing on the consequences or challenges it presents.

Finally, it presents the solution, positioning your product or service as the answer to their problem. This formula creates a sense of urgency and compels readers to take action. Begin by highlighting a problem your audience faces, agitating their pain points, and then offering a solution with your product or service.

This formula taps into the emotional aspect of your audience’s needs. It enables you to appeal to the reader’s emotions and position your goods or service as the best solution.

4. P’s Formula:

The 4Ps formula refers to Promise, Picture, Proof, and Push. Start by making a bold promise that captures the reader’s attention. Content writing and copywriting paint a colorful picture of how their life could be transformed by using your product or service.

Provide social proof, such as testimonials or case studies, to build credibility. Finally, push the reader to take action by presenting a compelling offer or incentive. It then promises that the good or service you offer will aid in achieving that goal.

Then it offers evidence or references to support the allegations. Last, but not least, it generates a sense of urgency or a “push” to promote quick action.

5. Content writing and copywriting Storytelling formula:

Storytelling is a powerful copywriting technique that connects with readers on an emotional level. This formula involves creating a strong content writing and copywriting narrative that resonates with your target audience.

Start with an engaging hook, introduce relatable characters, present a conflict or challenge, and then reveal how your product or service provides the resolution. Storytelling captivates readers and makes your message more memorable.

6. Before-After-Bridge Formula:

This formula takes readers through a transformational journey. Begin by describing the reader’s current situation and the challenges they face (Before). Then, content writing and copywriting paint a vivid picture of how their life could be improved or the desired outcome they aspire to achieve (After).

Finally, bridge the gap by explaining how your product or service can help them achieve that transformation. Create a compelling image of the desired outcome (After) after presenting the existing undesired condition (Before), and then bridge the gap between the two by demonstrating how your product or service may contribute to the change.

7. Problem-Agitate-Solve (PASO) with Objections:

Building on the PASO formula, this advanced approach anticipates and addresses potential objections or hesitations from the reader. After identifying the problem and agitating it, you proactively acknowledge common objections and provide compelling counterarguments.

By addressing objections head-on, you build trust, alleviate concerns, and increase the likelihood of conversion.

Conclusion

These seven content writing and copywriting formulas are powerful tools that can elevate your writing and boost your marketing efforts. Experiment with different formulas and adapt them to your specific audience and objectives.

Remember, effective copywriting taps into emotions, addresses pain points Remember, effective copywriting taps into emotions, addresses pain points, and presents compelling solutions. By mastering these formulas, you’ll have a winning framework to create persuasive and impactful copy that drives results.

This is all for now, stay tuned for more digital marketing tips, and if you wanna learn ‘Complete Blog Guide From Beginner To Advanced Level’.

https://www.linkedin.com/in/syed-asma-13361827a/

7 Reasons Why You Should Increase Your Blog Frequency

Posted on June 22, 2023September 18, 2023 by Syed Asma

Reasons for Web Blogging Frequency

Many businesses from different industries understand the importance of blogging. Web Blogging is useful for connecting with clients while building their brands. Yet it is challenging to give an exact number for the progress.

Web Blogging has emerged as a well-liked marketing tactic for companies of all kinds. Many businesses run active blogs to interact with their target. Developing thought of leadership, and spreading informative articles about their goods and services. Blogs help industries of all sizes, from small startups to large multinational corporations.

Blogging is used as a valuable tool to connect with customers on a personal level. Through Web blogging, businesses can create direct and interactive relationships. It acts with its audience, which helps improve its reputation and image as a company.

7 Reasons why you should increase your blog frequency

Consistency acts as a key when it comes to web blogging. The success of the web blog posts depends on the frequency of the content.

1. Web blogging Increases Web traffic:

More blog posts mean more opportunities for people to discover your website. Each new blog post can attract visitors through search engines, social media shares, and backlinks from other websites. Over time, this accumulation of web blogging posts can increase your website traffic.

One of the primary benefits of increasing your web blogging frequency is the potential for higher website traffic. When you publish new content more frequently, search engines have more opportunities to index your pages. This can lead to improved organic search visibility and increased traffic from search engine results.

Posting high-quality blogs per week allows you to maintain a consistent presence and provide valuable content to your audience. This frequency helps to keep your blog active and engage your readers often. If you have the capacity and resources, increasing the frequency to two or three blogs per week can help generate more content and might reach a wider audience.

2. Improves SEO Performance:

Search engines favor websites that often publish new valuable content. Increasing your web blogging frequency can help improve your search engine optimization efforts. Web blogging often allows you to target a wider range of keywords and long-tail phrases related to your industry or niche.

The content which posts on the web blog should be high-quality that allow you to target a broader range of keywords and topics related to your niche. The keywords you will use improves search engine optimization as you will have more opportunities to rank.

3. Web blogging Increases Reader Engagement:

Updating your blog every day with fresh content keeps your audience engaged. By increasing your web blogging frequency, you provide the audience with a reason to visit your website more often.

This boosts reader engagement, encourages, returns visits, and can even lead to interactions. Each blog is shared on social media with valuable content that increases the blog’s frequency. As you provide more opportunities for your audience to engage and share the content.

This can lead to increased social media reach and website visits may be new followers. Consistent web blogging creates a habit for your audience to encourage them to visit. This results in engaging the web traffic on the website. Providing valuable content often increases engagement and interactions among the audience.

4. Building credibility and authority:

By consistently posting excellent blog pieces on a specific niche, you establish yourself as a subject matter expert. Readers are more inclined to trust your work and view you as a reputable source if they notice that you consistently offer insightful commentary or subject-matter knowledge. Increasing your blogging frequency can help strengthen your reputation and establish your industry resources.

The consistency of sharing valuable and informative content on a web blog establishes your niche as an authority, it increases the frequency to showcase your expertise on a wider range of topics, building trust and credibility among the audience.

5. Expands content variety:

You have the chance to cover a wider range of themes with a higher web blogging frequency. You may draw in new readers and keep your current audience interested with a range of relevant content by experimenting with different viewpoints, categories, or trends. It enables you to expand the scope of your material and appeal to more people.

Web blogging often plays a crucial role in content marketing strategies. By increasing your blog frequency, you can create a strong content pipeline for your marketing efforts. More content means more opportunities to attract and engage potential customers, nurture leads, and support your conversion goals.

6. Web blogging Expansion on social media:

A higher web blogging frequency provides more content to share on social media platforms. Regularly sharing fresh content on social media can lead to increased followers, improved brand visibility, and ultimately more website visitors. Every new blog post becomes a possibility to attract attention and engage with your new and old audience, which drives traffic back to your website through web blogging posts.

Web blogging posts serve as valuable content to share on social media platforms which increases blog frequency. The quality of the content you post attracts the audience and drives traffic from social media platforms to your websites. Increasing your blog frequency requires more strategic planning and organization.

This process forces you to be more disciplined in your content creation, scheduling, and overall marketing strategy. This improved planning can lead to more focused and cohesive content, resulting in a better user experience for your audience.

7. Revenue and Monetization Opportunities:

Increasing the frequency of your postings can create extra revenue opportunities for bloggers looking to make money from their blogs. More web blogging entries equal more chances to advertise, sponsor content, use affiliate marketing, or market your goods and services and you can also attach a Google AdSense account to generate revenue.

A larger audience to target for your monetization methods might result from increased blog frequency, which can also increase affiliate conversions and ad impressions.

Higher web blogging post frequency, you create more internal linking opportunities within your website. Internal links improve your site’s navigation and user experience, as well as help search engines, understand the structure and hierarchy of your content.

Conclusion

By increasing your blog frequency, you can unlock numerous benefits for your web blogging and online presence. From attracting more traffic and reader engagement to improving SEO performance and establishing authority, the advantages are clear.

Consider setting a realistic publishing schedule and striving for consistency, as regular updates will contribute to the long-term success of your blog.

This is all for now, stay tuned for more digital marketing tips, and if you want to learn ‘Complete Blog Guide From Beginner To Advanced Level’.

https://www.linkedin.com/in/syed-asma-13361827a/

From Zero to Hero: How To Write Effective Conversion Email!

Posted on June 17, 2023September 18, 2023 by Chhavi Aggarwal

Hey there! Are you tired of sending emails that are not getting you the results you want? Fear not, because I have some tips on how to write effective emails that will turn your emails into conversion machines!

As you listen most of the time “Old is Gold” and emails are a gold mine. But if you know how to dig this gold and how to use it for your business. In emails, writing plays a very crucial role. Email marketing always dominates the other marketing media. Return on investment (ROI) is always high as compared to others According to a Mailmodo survey email conversion rate is 15.22% in 2021. And every industry has a different conversion rate. But it’s all possible when your email writing is strategic. If you send random emails to your subscribers then it won’t give you any results.

An interesting fact you should know about is that the first email was sent in 1978 and the sender’s name was Gery Thuerk. He worked for Digital Equipment Corp. And he sent emails to around 400 people to promote the company computers you are surprised to know that the result was $ 13 million in sales.

Let us understand how to write highly conversion emails:-

1. Know Your Audience:-

Your first step to writing an email i.e know your audience. You need to understand who is your audience, where your audience lives, How your audience thinks, etc. If you don’t know about your audience then your campaign is a big disaster.

Importance of understanding your target audience

Customised the message: When you know who is your audience then you can customise your message according to them. and you customised the message to their interest, need and preference. This increases the attention of your subscribers.
Improve relationship with the audience: When you know the interest and needs of the audience then it improves your relationship with your audience. And you better understand what they actually looking for.
Improve product/service development: When you created good relationships with them. Then they gave you feedback on your product or services that they used. And according to their feedback, you should improve your product or services.

Identifying the characteristics of your audience

Demographics: While writing an effective email You can identify your audience by their age, gender, location, education and occupation. And according to them, you can customise your message. And different groups have different preferences or interests.
Behaviour: You analyse the behaviour pattern of your audience. Like their purchasing history, browsing habits, engagement with your brands, and response to your emails. This will help you to understand the audience. And then you craft your effective conversion email according to their behaviour.
Purchase Influencers: You need to understand who is to take the purchasing decision. For example, if Your product is a baby clothes product then you need to target their parents and most important baby mother. Because the mother takes all that decisions. Suppose you think to target the baby then your whole campaign is senseless. And this point helps to write effective conversion emails.

2. Subject Lines:

The subject line is the most important factor of email. Your subject line makes the audience decide whether they open the email or not. If your subject line is powerful and provokes the audience to open the email. A subject line can improve your conversion rate.

Importance of strong subject lines

Increase the open rate: Your subject line decides whether your email is opened or not. Your compelling and attention-grabbing headlines stand out from the crowded of inboxed then which increases the chances of your email being opened. And it increases your open rate.
First impression: As we all listen to this “First impression is the last impression”. Likewise, your subject line worked like a first impression. And this first impression decided whether your email is good to go for opening.
Encourages actions: When your subject line is stand out from the crowd the receiver can open the email and read it. And what action do you want the receiver to take, you need to mention clearly and it encourages the receiver to take an action. The subject line is the basic step to conversion the email.

How to write conversion subject lines:

Be clear and concise: Your subject line should be clear and concise with the message. If your email is informational or newsletter then you should use a clear and concise subject line. Make sure your subject line contains 50 characters.
Create a sense of urgency: In your subject line, It can create a sense of urgency so that the audience can open the email. Or even you can use an open loop subject line. In an open loop, your subject line should be incomplete and it works best in promotional emails. And you can use “Limited offer”, “One last Seat”, etc.
Use emotions and Evoke Curiosity: In subject line best works when you use emoticons, and using language that evokes excitement, curiosity and a sense of belongingness. And even you can pose a question, or offer a tease.
Use the number in the subject line: Use numbers in your subject line like “5 A.I tools that change your content game”. So I use odd numbers. When you use no. always use an odd number. Like 3,5,7,9,11 etc. and the number makes it more specific and tangible.
Highlight a benefit or solution: In the subject line, you can highlight a benefit or the solution to their problem. You highlight the clear solution that you offer to their recipient. Or even you can highlight the benefit after using your services or product that benefits they take.

Examples of subject lines that drive conversions:

(You just read this subject line “Early Bird Tickets closed (For now)” After reading this email in my inbox I just opened and read this email what they are talking about. It creates curiosity and excitement for me.)

3. Personalization:

Personalization is the third important factor in How to write conversion emails. Personalization includes the recipient’s name or other relevant details in the subject line or in a message. Personalisation creates the human touch and it connects the recipient.

Importance of personalizing emails

Build relationships: Personalisation message helps to build relationships with recipients. When your message is crafted with their name or highlights their pain points it builds a personal relationship with them.
Enhance customer experience: Personalisation messages enhance the customer experience. When you crafted an email with individuals highlighting the problem or their solution then it enhances their experience.
Boosts customer loyalty: Personalization fosters stronger customer loyalty and increases the likelihood of repeat business. By delivering personalized experiences, you build a deeper relationship with customers, making them more likely to remain loyal to your brand and continue their engagement over time.
Increase conversions: Personalization can significantly impact conversion rates by delivering targeted offers or recommendations based on individual preferences, purchase history, or browsing behaviour. When customers receive personalized suggestions, they are more likely to convert and make a purchase.
Improve open rate: When your subject line is personalised or with the recipient’s name then the recipient feels more personal and connects with it. And also it improved the market return on investment.

Tips for personalizing emails effectively:

Use Dynamic content: Imagine receiving an email that it feels this email is only crafted for you. Using by your name, your location or it recommended to products by their previous purchasing history. This level of personalisation feels more human touch and connection.
Segment your audience: You can segment your audience by their locations, preferences, interests, age, or previous purchasing decisions. Now you can craft your message according to this segment. For effective conversion emails, you must know about these factors.
Personalise subject line and CTA: In the subject line, you should use the recipient’s name, and demographics or use more personal language that feels more human touch. Or even you can personalise the call to action based on the recipient stage in the customer journey or their specific interests.

4. Writing Style:

The writing style is most important in email conversion. And its aim should be clear, concise and professional while also maintaining a friendly and approachable tone.

Importance of a clear, concise and engaging writing style:

Engagement: An engaging writing style captures the reader’s attention and encourages them to continue reading. By incorporating an appropriate tone, using conversational language, and injecting some personality into your writing, you can make your emails more enjoyable and relatable. Engaging emails are more likely to be read thoroughly and receive a positive response.
Build trust and loyalty: A good well-structured email can build brand trust and loyalty with your recipients. Because your email tone is authoritative, professional and at the same time it should be friendly. And it creates trust and loyalty.
Professionalism: A well-written email demonstrates professionalism and attention to detail. It reflects positively on your personal brand and can enhance your reputation in the workplace or business relationships. Conversely, poorly written emails with grammatical errors or unclear language can create a negative impression and undermine your credibility.

Tips for writing effective conversion emails:

Start with a clear subject line: The subject line should accurately summarize the content of your email. It helps the recipient understand the purpose of your message and decide whether it requires immediate attention.
Use a professional tone: Maintain a professional and respectful tone in your email. Avoid using overly casual or informal language unless it’s appropriate for the recipient and the context. Pay attention to grammar, punctuation, and spelling to present yourself in a polished manner.
Organize your thought: Structure your email logically, starting with a brief introduction or greeting, followed by the main body of your message, and ending with a clear conclusion or call to action. Use bullet points or numbered lists to highlight important information or action items.

5. Clear Call to Action:

A call to action is most important for writing an effective conversion email. CTA should be a clear action line and your call to action provoke the recipient to take an action that you want the recipients to take. The purpose of the call to action is to guide the reader towards a specific response or engagement with your email’s content.

Importance of a clear and compelling call to action:

Driven more conversion: When your purpose is driven by conversion then you need clearly tell them like to subscribe to their newsletter, sign off their services or buy this product now. A clear call to action is so crucial.
Direct recipient’s action: A clear CTA leaves no uncertainty about what action you expect the recipient to take. It provides specific guidance and helps steer their response in the intended direction. Without a clear CTA, the recipient may be unsure of how to proceed or may not take any action at all.
Reinforces the purpose of email: In a call to action, it defines the purpose of email and it’s the central message of the whole email. It reminds the recipient of the primary action or objective you want them to focus on.

Tips for crafting effective CTAs for conversion email

Use only one call to action: I have seen lots of times that in emails there are multiple calls to action. If you are a beginner start your email marketing journey so don’t use multiple emails. It confused your audience that what action they take. And if your email is too long then you can use multiple links but the purpose and link are the same for every call to action you placed.
The call to action should be clear: Your call to action should be clearly mentioned in your emails. And it should be short and to the point.
Create urgency: In the email, you can also create an urgency like “One time offer”, “Limited period”, “Last seat”, “Act now”, “Don’t miss out”, etc. and it works very well in email.

Examples of CTAs that drive conversions:
(Now you just see she created a alt text in the first line of their email. And here she attached her youtube video link.)

(In this email in the blue line it clearly mentioned the CTA and what action I need to take now.)

6. Do’s and Don’t Do in an email:

Dos to write highly conversion email

Use a friendly and conversational tone: In email use, tonality is very important. Use it friendly and authoritative tone and crafted it with more personalisation. Because personalisation creates a human touch and feel. Use language that evokes emotions and excitement.
Keep the message concise: Your message should be clear and concise. Is your message educational, informational or promotional? Your message should be structured with your intentions and the format.
Use bullet points and images to break up content: Don’t craft a message in the paragraph. If your message is 100 words then you can craft it with a paragraph. But if your message is long then use bullet points. It’s very easy to read. And even you can use images or GIFs in emails to make them more reliable.

Don’ts do while writing effective conversion emails

Bombard the reader with too much information: Don’t craft an email with too much information because the recipient is not ready to read or it cannot understand what information you want to give.
Use technical terms or jargon: Don’t use technical terms or fancy words in emails. Use simple and authoritative words. And don’t do grammatical errors or spelling mistakes in emails. You can use Grammarly to avoid the mistakes of grammatical errors and spelling.
Forget to proofread the email: Don’t just make a statement or using a harass language or don’t make your email confusing or it can’t be understood. ask them a question, use friendly and polite language and make it a clear, simple and concise message.

Conclusion

This is the complete guide on how to write an effective conversion email. I hope you follow all the steps in your email structure. And remember about Do’s and Don’t in email. Email is the best marketing tool for your business.

There are lots of big brands that use email marketing like Zomato, Swiggy, OYO, Myntra, Flipkart, Amazon, Meesho etc. In their company emails plays a very vital role. So you should consider email marketing in your business.

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