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7 Copywriting Formulas I Bet You Don’t Know

Posted on June 23, 2023August 27, 2023 by Syed Asma

Content Writing

Content writing aims to provide valuable information, educate, entertain, and engage the audience. It focuses on creating informative, engaging, and shareable content. The process of creating written material for a website or blog is termed content writing.

Content writing establishes a brand’s authority and builds long-term relationships with the audience. Since it engages the audience and increases traffic that could turn into leads. It promotes your brand and helps you gain the audience’s trust. It aims to build trust, establish authority, and keep the audience engaged.

It often involves depth research, providing information in clear and engaging techniques. It appears on websites, blogs, social media platforms, and various online publications. Content writing generally follows a more conversational, informative, and engaging style. Content writing is one of the most crucial SEO elements and is important for online marketing.

Copywriting

Copywriting is effective writing that intends to promote or sell a product, service, or idea. Its main goal is to drive a specific action, such as making a sale or signing up for a service. Copywriting is focused on the art of opinion, it seeks to grab attention, raise emotion, and prompt the reader to take a desired action.

Copywriting uses convincing language, focusing on benefits, and creating a sense of urgency. Copywriting is mainly used in advertisements, sales pages, product descriptions, landing pages, and email campaigns.

Its purpose is to directly influence buying decisions or encourage specific actions. Copywriting, however, tends to be more brief, focused, and convincing. It often employs powerful headlines, compelling storytelling, and a call to action that directs the reader to take immediate action.

While content writing and copywriting have different purposes and subjects. They can complement each other in a comprehensive marketing strategy. High-quality content can attract and engage the audience. while effective copywriting can drive conversions and sales.

7 copywriting formulas I bet you don't know

1. Formula AIDA

The AIDA formula stands for Attention, Interest, Desire, and Action. It’s a classic formula that grabs attention with a convincing headline, builds interest by highlighting the benefits, creates a desire by appealing to emotions, and concludes with a clear call to action. For content writing and copywriting use this formula to lead readers through a strong journey that encourages them to take action.

Capture your audience’s attention with a compelling headline, generate interest through an interesting introduction, create desire by highlighting the benefits and value, and finally, call them to action with a clear and convincing message.

Example: Let’s discuss product XYZ

Attention: Start with an attractive headline that grabs the audience’s attention.

Headline – “Transform Your Fitness Journey with the XYZ Fitness Tracker: Reach Your Goals Faster!”

Interest: Build interest by highlighting the key features and benefits of the product.

Key features – “Track your steps, check heart rate, and analyze sleep patterns with the advanced XYZ Fitness Tracker. Stay motivated with real-time insights, personalized fitness goals, and a sleek, durable design that fits your active lifestyle.”

Desire: Create a desire by showcasing the positive impact the product can have on the audience’s life.

Positive Impact: “Imagine reaching your fitness goals, feeling more energized, and improving your well-being. XYZ Fitness Tracker will provide you with a personal coach on your wrist, guiding you toward a healthier, more active lifestyle. Experience the satisfaction of achieving milestones and surpassing your limits.”

Action: Encourage the reader to act and purchase.

Call-to-action: “Take control of your fitness journey today! Click the ‘Buy Now button to get your XYZ Fitness Tracker and start transforming your life. Don’t miss out on this opportunity to optimize your health and embrace a fitter future.”

In the above the copy follows the AIDA structure, starting with grabbing attention and generating interest. By highlighting features and benefits, creating desire by emphasizing positive outcomes, and concluding with a strong call to action. To encourage the reader to take the desired action of making a sale.

2. Content writing and copywriting FAB Formula:

Features, Advantages, and Benefits are referred to as FAB. This formula highlights the benefits the customer will feel before highlighting the qualities of your product or service and outlining the benefits they offer.

Content writing and copywriting can persuade someone to buy from you if you clearly explain how your offering addresses their issues or meets their needs.

Focus on highlighting content writing and copywriting the features of your product or service, explain how those features provide advantages, and finally, convey the benefits your audience will experience by using your offering. This formula helps to showcase the value proposition effectively.

Copywriting highlights the features of the offering, explains the advantages those features provide, and finally emphasizes the benefits that customers will experience.

3. Content PAS formula:

PAS stands for Problem, Agitate, and Solution. This formula addresses the reader’s pain points by first identifying the problem they’re facing. Content writing and copywriting agitate the problem by focusing on the consequences or challenges it presents.

Finally, it presents the solution, positioning your product or service as the answer to their problem. This formula creates a sense of urgency and compels readers to take action. Begin by highlighting a problem your audience faces, agitating their pain points, and then offering a solution with your product or service.

This formula taps into the emotional aspect of your audience’s needs. It enables you to appeal to the reader’s emotions and position your goods or service as the best solution.

4. P’s Formula:

The 4Ps formula refers to Promise, Picture, Proof, and Push. Start by making a bold promise that captures the reader’s attention. Content writing and copywriting paint a colorful picture of how their life could be transformed by using your product or service.

Provide social proof, such as testimonials or case studies, to build credibility. Finally, push the reader to take action by presenting a compelling offer or incentive. It then promises that the good or service you offer will aid in achieving that goal.

Then it offers evidence or references to support the allegations. Last, but not least, it generates a sense of urgency or a “push” to promote quick action.

5. Content writing and copywriting Storytelling formula:

Storytelling is a powerful copywriting technique that connects with readers on an emotional level. This formula involves creating a strong content writing and copywriting narrative that resonates with your target audience.

Start with an engaging hook, introduce relatable characters, present a conflict or challenge, and then reveal how your product or service provides the resolution. Storytelling captivates readers and makes your message more memorable.

6. Before-After-Bridge Formula:

This formula takes readers through a transformational journey. Begin by describing the reader’s current situation and the challenges they face (Before). Then, content writing and copywriting paint a vivid picture of how their life could be improved or the desired outcome they aspire to achieve (After).

Finally, bridge the gap by explaining how your product or service can help them achieve that transformation. Create a compelling image of the desired outcome (After) after presenting the existing undesired condition (Before), and then bridge the gap between the two by demonstrating how your product or service may contribute to the change.

7. Problem-Agitate-Solve (PASO) with Objections:

Building on the PASO formula, this advanced approach anticipates and addresses potential objections or hesitations from the reader. After identifying the problem and agitating it, you proactively acknowledge common objections and provide compelling counterarguments.

By addressing objections head-on, you build trust, alleviate concerns, and increase the likelihood of conversion.

Conclusion

These seven content writing and copywriting formulas are powerful tools that can elevate your writing and boost your marketing efforts. Experiment with different formulas and adapt them to your specific audience and objectives.

Remember, effective copywriting taps into emotions, addresses pain points Remember, effective copywriting taps into emotions, addresses pain points, and presents compelling solutions. By mastering these formulas, you’ll have a winning framework to create persuasive and impactful copy that drives results.

This is all for now, stay tuned for more digital marketing tips, and if you wanna learn ‘Complete Blog Guide From Beginner To Advanced Level’.

https://www.linkedin.com/in/syed-asma-13361827a/

7 Reasons Why You Should Increase Your Blog Frequency

Posted on June 22, 2023September 18, 2023 by Syed Asma

Reasons for Web Blogging Frequency

Many businesses from different industries understand the importance of blogging. Web Blogging is useful for connecting with clients while building their brands. Yet it is challenging to give an exact number for the progress.

Web Blogging has emerged as a well-liked marketing tactic for companies of all kinds. Many businesses run active blogs to interact with their target. Developing thought of leadership, and spreading informative articles about their goods and services. Blogs help industries of all sizes, from small startups to large multinational corporations.

Blogging is used as a valuable tool to connect with customers on a personal level. Through Web blogging, businesses can create direct and interactive relationships. It acts with its audience, which helps improve its reputation and image as a company.

7 Reasons why you should increase your blog frequency

Consistency acts as a key when it comes to web blogging. The success of the web blog posts depends on the frequency of the content.

1. Web blogging Increases Web traffic:

More blog posts mean more opportunities for people to discover your website. Each new blog post can attract visitors through search engines, social media shares, and backlinks from other websites. Over time, this accumulation of web blogging posts can increase your website traffic.

One of the primary benefits of increasing your web blogging frequency is the potential for higher website traffic. When you publish new content more frequently, search engines have more opportunities to index your pages. This can lead to improved organic search visibility and increased traffic from search engine results.

Posting high-quality blogs per week allows you to maintain a consistent presence and provide valuable content to your audience. This frequency helps to keep your blog active and engage your readers often. If you have the capacity and resources, increasing the frequency to two or three blogs per week can help generate more content and might reach a wider audience.

2. Improves SEO Performance:

Search engines favor websites that often publish new valuable content. Increasing your web blogging frequency can help improve your search engine optimization efforts. Web blogging often allows you to target a wider range of keywords and long-tail phrases related to your industry or niche.

The content which posts on the web blog should be high-quality that allow you to target a broader range of keywords and topics related to your niche. The keywords you will use improves search engine optimization as you will have more opportunities to rank.

3. Web blogging Increases Reader Engagement:

Updating your blog every day with fresh content keeps your audience engaged. By increasing your web blogging frequency, you provide the audience with a reason to visit your website more often.

This boosts reader engagement, encourages, returns visits, and can even lead to interactions. Each blog is shared on social media with valuable content that increases the blog’s frequency. As you provide more opportunities for your audience to engage and share the content.

This can lead to increased social media reach and website visits may be new followers. Consistent web blogging creates a habit for your audience to encourage them to visit. This results in engaging the web traffic on the website. Providing valuable content often increases engagement and interactions among the audience.

4. Building credibility and authority:

By consistently posting excellent blog pieces on a specific niche, you establish yourself as a subject matter expert. Readers are more inclined to trust your work and view you as a reputable source if they notice that you consistently offer insightful commentary or subject-matter knowledge. Increasing your blogging frequency can help strengthen your reputation and establish your industry resources.

The consistency of sharing valuable and informative content on a web blog establishes your niche as an authority, it increases the frequency to showcase your expertise on a wider range of topics, building trust and credibility among the audience.

5. Expands content variety:

You have the chance to cover a wider range of themes with a higher web blogging frequency. You may draw in new readers and keep your current audience interested with a range of relevant content by experimenting with different viewpoints, categories, or trends. It enables you to expand the scope of your material and appeal to more people.

Web blogging often plays a crucial role in content marketing strategies. By increasing your blog frequency, you can create a strong content pipeline for your marketing efforts. More content means more opportunities to attract and engage potential customers, nurture leads, and support your conversion goals.

6. Web blogging Expansion on social media:

A higher web blogging frequency provides more content to share on social media platforms. Regularly sharing fresh content on social media can lead to increased followers, improved brand visibility, and ultimately more website visitors. Every new blog post becomes a possibility to attract attention and engage with your new and old audience, which drives traffic back to your website through web blogging posts.

Web blogging posts serve as valuable content to share on social media platforms which increases blog frequency. The quality of the content you post attracts the audience and drives traffic from social media platforms to your websites. Increasing your blog frequency requires more strategic planning and organization.

This process forces you to be more disciplined in your content creation, scheduling, and overall marketing strategy. This improved planning can lead to more focused and cohesive content, resulting in a better user experience for your audience.

7. Revenue and Monetization Opportunities:

Increasing the frequency of your postings can create extra revenue opportunities for bloggers looking to make money from their blogs. More web blogging entries equal more chances to advertise, sponsor content, use affiliate marketing, or market your goods and services and you can also attach a Google AdSense account to generate revenue.

A larger audience to target for your monetization methods might result from increased blog frequency, which can also increase affiliate conversions and ad impressions.

Higher web blogging post frequency, you create more internal linking opportunities within your website. Internal links improve your site’s navigation and user experience, as well as help search engines, understand the structure and hierarchy of your content.

Conclusion

By increasing your blog frequency, you can unlock numerous benefits for your web blogging and online presence. From attracting more traffic and reader engagement to improving SEO performance and establishing authority, the advantages are clear.

Consider setting a realistic publishing schedule and striving for consistency, as regular updates will contribute to the long-term success of your blog.

This is all for now, stay tuned for more digital marketing tips, and if you want to learn ‘Complete Blog Guide From Beginner To Advanced Level’.

https://www.linkedin.com/in/syed-asma-13361827a/

From Zero to Hero: How To Write Effective Conversion Email!

Posted on June 17, 2023September 18, 2023 by Chhavi Aggarwal

Hey there! Are you tired of sending emails that are not getting you the results you want? Fear not, because I have some tips on how to write effective emails that will turn your emails into conversion machines!

As you listen most of the time “Old is Gold” and emails are a gold mine. But if you know how to dig this gold and how to use it for your business. In emails, writing plays a very crucial role. Email marketing always dominates the other marketing media. Return on investment (ROI) is always high as compared to others According to a Mailmodo survey email conversion rate is 15.22% in 2021. And every industry has a different conversion rate. But it’s all possible when your email writing is strategic. If you send random emails to your subscribers then it won’t give you any results.

An interesting fact you should know about is that the first email was sent in 1978 and the sender’s name was Gery Thuerk. He worked for Digital Equipment Corp. And he sent emails to around 400 people to promote the company computers you are surprised to know that the result was $ 13 million in sales.

Let us understand how to write highly conversion emails:-

1. Know Your Audience:-

Your first step to writing an email i.e know your audience. You need to understand who is your audience, where your audience lives, How your audience thinks, etc. If you don’t know about your audience then your campaign is a big disaster.

Importance of understanding your target audience

Customised the message: When you know who is your audience then you can customise your message according to them. and you customised the message to their interest, need and preference. This increases the attention of your subscribers.
Improve relationship with the audience: When you know the interest and needs of the audience then it improves your relationship with your audience. And you better understand what they actually looking for.
Improve product/service development: When you created good relationships with them. Then they gave you feedback on your product or services that they used. And according to their feedback, you should improve your product or services.

Identifying the characteristics of your audience

Demographics: While writing an effective email You can identify your audience by their age, gender, location, education and occupation. And according to them, you can customise your message. And different groups have different preferences or interests.
Behaviour: You analyse the behaviour pattern of your audience. Like their purchasing history, browsing habits, engagement with your brands, and response to your emails. This will help you to understand the audience. And then you craft your effective conversion email according to their behaviour.
Purchase Influencers: You need to understand who is to take the purchasing decision. For example, if Your product is a baby clothes product then you need to target their parents and most important baby mother. Because the mother takes all that decisions. Suppose you think to target the baby then your whole campaign is senseless. And this point helps to write effective conversion emails.

2. Subject Lines:

The subject line is the most important factor of email. Your subject line makes the audience decide whether they open the email or not. If your subject line is powerful and provokes the audience to open the email. A subject line can improve your conversion rate.

Importance of strong subject lines

Increase the open rate: Your subject line decides whether your email is opened or not. Your compelling and attention-grabbing headlines stand out from the crowded of inboxed then which increases the chances of your email being opened. And it increases your open rate.
First impression: As we all listen to this “First impression is the last impression”. Likewise, your subject line worked like a first impression. And this first impression decided whether your email is good to go for opening.
Encourages actions: When your subject line is stand out from the crowd the receiver can open the email and read it. And what action do you want the receiver to take, you need to mention clearly and it encourages the receiver to take an action. The subject line is the basic step to conversion the email.

How to write conversion subject lines:

Be clear and concise: Your subject line should be clear and concise with the message. If your email is informational or newsletter then you should use a clear and concise subject line. Make sure your subject line contains 50 characters.
Create a sense of urgency: In your subject line, It can create a sense of urgency so that the audience can open the email. Or even you can use an open loop subject line. In an open loop, your subject line should be incomplete and it works best in promotional emails. And you can use “Limited offer”, “One last Seat”, etc.
Use emotions and Evoke Curiosity: In subject line best works when you use emoticons, and using language that evokes excitement, curiosity and a sense of belongingness. And even you can pose a question, or offer a tease.
Use the number in the subject line: Use numbers in your subject line like “5 A.I tools that change your content game”. So I use odd numbers. When you use no. always use an odd number. Like 3,5,7,9,11 etc. and the number makes it more specific and tangible.
Highlight a benefit or solution: In the subject line, you can highlight a benefit or the solution to their problem. You highlight the clear solution that you offer to their recipient. Or even you can highlight the benefit after using your services or product that benefits they take.

Examples of subject lines that drive conversions:

(You just read this subject line “Early Bird Tickets closed (For now)” After reading this email in my inbox I just opened and read this email what they are talking about. It creates curiosity and excitement for me.)

3. Personalization:

Personalization is the third important factor in How to write conversion emails. Personalization includes the recipient’s name or other relevant details in the subject line or in a message. Personalisation creates the human touch and it connects the recipient.

Importance of personalizing emails

Build relationships: Personalisation message helps to build relationships with recipients. When your message is crafted with their name or highlights their pain points it builds a personal relationship with them.
Enhance customer experience: Personalisation messages enhance the customer experience. When you crafted an email with individuals highlighting the problem or their solution then it enhances their experience.
Boosts customer loyalty: Personalization fosters stronger customer loyalty and increases the likelihood of repeat business. By delivering personalized experiences, you build a deeper relationship with customers, making them more likely to remain loyal to your brand and continue their engagement over time.
Increase conversions: Personalization can significantly impact conversion rates by delivering targeted offers or recommendations based on individual preferences, purchase history, or browsing behaviour. When customers receive personalized suggestions, they are more likely to convert and make a purchase.
Improve open rate: When your subject line is personalised or with the recipient’s name then the recipient feels more personal and connects with it. And also it improved the market return on investment.

Tips for personalizing emails effectively:

Use Dynamic content: Imagine receiving an email that it feels this email is only crafted for you. Using by your name, your location or it recommended to products by their previous purchasing history. This level of personalisation feels more human touch and connection.
Segment your audience: You can segment your audience by their locations, preferences, interests, age, or previous purchasing decisions. Now you can craft your message according to this segment. For effective conversion emails, you must know about these factors.
Personalise subject line and CTA: In the subject line, you should use the recipient’s name, and demographics or use more personal language that feels more human touch. Or even you can personalise the call to action based on the recipient stage in the customer journey or their specific interests.

4. Writing Style:

The writing style is most important in email conversion. And its aim should be clear, concise and professional while also maintaining a friendly and approachable tone.

Importance of a clear, concise and engaging writing style:

Engagement: An engaging writing style captures the reader’s attention and encourages them to continue reading. By incorporating an appropriate tone, using conversational language, and injecting some personality into your writing, you can make your emails more enjoyable and relatable. Engaging emails are more likely to be read thoroughly and receive a positive response.
Build trust and loyalty: A good well-structured email can build brand trust and loyalty with your recipients. Because your email tone is authoritative, professional and at the same time it should be friendly. And it creates trust and loyalty.
Professionalism: A well-written email demonstrates professionalism and attention to detail. It reflects positively on your personal brand and can enhance your reputation in the workplace or business relationships. Conversely, poorly written emails with grammatical errors or unclear language can create a negative impression and undermine your credibility.

Tips for writing effective conversion emails:

Start with a clear subject line: The subject line should accurately summarize the content of your email. It helps the recipient understand the purpose of your message and decide whether it requires immediate attention.
Use a professional tone: Maintain a professional and respectful tone in your email. Avoid using overly casual or informal language unless it’s appropriate for the recipient and the context. Pay attention to grammar, punctuation, and spelling to present yourself in a polished manner.
Organize your thought: Structure your email logically, starting with a brief introduction or greeting, followed by the main body of your message, and ending with a clear conclusion or call to action. Use bullet points or numbered lists to highlight important information or action items.

5. Clear Call to Action:

A call to action is most important for writing an effective conversion email. CTA should be a clear action line and your call to action provoke the recipient to take an action that you want the recipients to take. The purpose of the call to action is to guide the reader towards a specific response or engagement with your email’s content.

Importance of a clear and compelling call to action:

Driven more conversion: When your purpose is driven by conversion then you need clearly tell them like to subscribe to their newsletter, sign off their services or buy this product now. A clear call to action is so crucial.
Direct recipient’s action: A clear CTA leaves no uncertainty about what action you expect the recipient to take. It provides specific guidance and helps steer their response in the intended direction. Without a clear CTA, the recipient may be unsure of how to proceed or may not take any action at all.
Reinforces the purpose of email: In a call to action, it defines the purpose of email and it’s the central message of the whole email. It reminds the recipient of the primary action or objective you want them to focus on.

Tips for crafting effective CTAs for conversion email

Use only one call to action: I have seen lots of times that in emails there are multiple calls to action. If you are a beginner start your email marketing journey so don’t use multiple emails. It confused your audience that what action they take. And if your email is too long then you can use multiple links but the purpose and link are the same for every call to action you placed.
The call to action should be clear: Your call to action should be clearly mentioned in your emails. And it should be short and to the point.
Create urgency: In the email, you can also create an urgency like “One time offer”, “Limited period”, “Last seat”, “Act now”, “Don’t miss out”, etc. and it works very well in email.

Examples of CTAs that drive conversions:
(Now you just see she created a alt text in the first line of their email. And here she attached her youtube video link.)

(In this email in the blue line it clearly mentioned the CTA and what action I need to take now.)

6. Do’s and Don’t Do in an email:

Dos to write highly conversion email

Use a friendly and conversational tone: In email use, tonality is very important. Use it friendly and authoritative tone and crafted it with more personalisation. Because personalisation creates a human touch and feel. Use language that evokes emotions and excitement.
Keep the message concise: Your message should be clear and concise. Is your message educational, informational or promotional? Your message should be structured with your intentions and the format.
Use bullet points and images to break up content: Don’t craft a message in the paragraph. If your message is 100 words then you can craft it with a paragraph. But if your message is long then use bullet points. It’s very easy to read. And even you can use images or GIFs in emails to make them more reliable.

Don’ts do while writing effective conversion emails

Bombard the reader with too much information: Don’t craft an email with too much information because the recipient is not ready to read or it cannot understand what information you want to give.
Use technical terms or jargon: Don’t use technical terms or fancy words in emails. Use simple and authoritative words. And don’t do grammatical errors or spelling mistakes in emails. You can use Grammarly to avoid the mistakes of grammatical errors and spelling.
Forget to proofread the email: Don’t just make a statement or using a harass language or don’t make your email confusing or it can’t be understood. ask them a question, use friendly and polite language and make it a clear, simple and concise message.

Conclusion

This is the complete guide on how to write an effective conversion email. I hope you follow all the steps in your email structure. And remember about Do’s and Don’t in email. Email is the best marketing tool for your business.

There are lots of big brands that use email marketing like Zomato, Swiggy, OYO, Myntra, Flipkart, Amazon, Meesho etc. In their company emails plays a very vital role. So you should consider email marketing in your business.

Do you want a blog writer or a content writer? Then I am here to write an SEO-friendly blog. I am chhavi aggarwal, a content writer who can write any kind of content. Just texted me on my Email, Instagram or LinkedIn.

Email id:- [email protected]

Instagram id:- @risingwithchhavi

Linkedin id:- Chhavi Aggarwal

5 Content Marketing Secrets No One Is Revealing!

Posted on April 28, 2023September 18, 2023 by Smriti Haswani Navlani

Content Marketing is a strategy or approach used to attract and engage audiences by creating and distributing relevant or valuable articles, videos and other media. Instead of pitching your product or services, you are providing valuable content to your customers so that they can solve their problems.

So we are looking forward to some ways to improve results. In this blog, we will reveal five secrets about content marketing secrets that will achieve more and take it to the next level.

1. Start with your Audience

To create content that vibrates with your audience, you need to know who they are, what they need, what challenges they face and what keeps them motivated, as suggested by ‘Rachel Parker’, President and Owner of Resonance Content Marketing. This means developing a deep understanding of your target audience.

2. Consistency: Content Marketing Secrets

When we talk about content marketing, consistency is ‘Key’.

As the owner of the company, this is our responsibility to produce or create high-quality content so that clients want to visit the site regularly.

I know what’s clicking in your mind; what did we do to bring clients back? Don’t worry; the answer is right here, so we have to create weekly blog posts, provide a content calendar and accessible designs, and stick to it, giving the assurance to have valuable and informative content.

3. Create a Variety of Content Formats

Kari Rippetoe, a Content Marketing Manager at Search Mojo, chooses her words wisely, so make sure not to limit yourself to only one type of content.

Try exploring different formats, like videos, podcasts, webinars etc., to reach your audience differently. A variety of formats helps you achieve different learning styles while ensuring your content is more engaging.

4. Upgrade Your Content For Search Engine

One of the top content marketing secrets is to upgrade your content for search engines; you should use relevant keywords and phrases and optimize your headlines.

Ensure that your content is easy to use and understand. Use tools like Google Analytics, SEMrush etc., to understand what keywords and phrases your audience is searching for and use this information to run strong content.

5. Follow Your Heart To Measure Success And Improve

Lastly, ‘Data’ is the heart of content marketing strategy. Use some analytics tools like Ubersuggest & Google Analytics to measure the success of your content and find areas to improve.

As I said, follow your heart, use this data to clarify your strategy and create content that targets your audience and drives results. For example, if your audience is more attracted to the videos and blog posts, you should focus on creating video content.

Use data to guide your decision-making and improve your content marketing secrets and strategy.

Conclusion

As you understand that Content Marketing secrets are something that can help your brand to build a solid personal relationship with your client and help you promote your product or services very mindfully and without sounding salesy so, If you are looking for a content writer who can produce compelling, engaging, ranking yet converting content, then Hey! I am Smriti; I am a full-fledged Content Writer. I am an expert in creating SEO- friendly Blogs, Web copy, Social media content, Email copy, landing pages, Product description and more.

If you would like to check out my portfolio, please click on the link below and if you would like to discuss your next project with me, please email me on this id or send me Hi on my Linkedin.

Presented by: Smriti Haswani Navlani

[email protected]

Grab, Grill, and Grow!

How do the Google SEO algorithms work?

Posted on October 6, 2022September 18, 2023 by Savera

SEO is the process of fixing website traffic to the webpage from search engines through organic and paid traffic. Google SEO algorithms determine the page ranking by using different keywords.

The best way to rank and tell google about the webpage is by doing SEO.

SEO is associated with creating and building optimized and high-quality content and constructing the backlink.

So, after knowing what SEO is, many questions are knocking on your head, like how does the SEO search algorithm work? and how you can ensure that your content is ready to be ranked on a search engine page.

What Are the Google SEO Algorithms?

Google uses an internal process to rank content on its search engine result page, and it is called the Google SEO algorithm.

The amount of series of algorithms that help to rank websites is determined by the factors like keyword density, site structure, and inbound links.

Before we proceed into what exactly these factors are, it’s better to understand first the google ranking process.

Crawling:

The first stage of crawling is to involve more links a page has, and it becomes easier to rank that page because the web is crawled and has new and upgraded web pages in it.

Indexing:

The next stage is identifying the URLs and finding out what each page is about. It becomes easier by looking closely at image graphics, content, and other files and media after that; storing the huge database in it is called Indexing.

It is done by technical SEO with proper configuration of tags and sitemap.

Serving:

The final stage and the stage where the Google SEO algorithms come in. In this stage, we determine and identify the relevant pages of searches. Because of this, it is also known as the ranking stage.

5 Major factors to rank a page on SERP (officially listed by Google) are: -

Query meaning

To return to the relevant results, Google SEO algorithms must understand its exact search intent.

They must understand various things, and these: –

What exactly is the Meaning of the words any person is searching for?
What Search intent does the user want behind the specific query or website?
After every particular interval of time, there is a need to update the content query.

However, sometimes, it’s very challenging to find out what a user wants through a query, so in such cases, Google shows the best relevant results.

The application of pages

The second factor is to find the relevant pages and answer the query in the best possible ways in the search engine. It happens by crawling, indexing, and regularly where the major role is played by keywords. If the search query is relevant to the query, it appears on the search page.

Content Quality

With each search query, google has millions of pages, so it has to offer quality content over quantity and indicate:

Skillfulness
Positivism
Reliability

The major element is the so-called PageRank Google SEO algorithms that take into account the links pointing to a page.

Page Usability

Now that Google has quality content over quantity, they have to be sure that the website has usability and is user-friendly.

These include technical aspects: –

Responsiveness of the pages
Appearance in all the browsers correctly
Speed of the page
Website Security

These are also the factor that takes into account other factors too.

Settings

Lastly, the user’s particular situation immensely influences the search results.

These may include the following-

User Location
Search History
Settings

Bonus Tip

According to the note from Google, the latest Google SEO algorithms are rolling out with a broad impact across all languages and google support.

SEO can provide the most relevant results to its users. Because of its complex algorithms, their importance lies in the fact that they pin down how you can select your relevant keywords and when you put them on the pages.

Keyword density is one of the major things for search engine optimization. It is the number of times a particular word appears in every text.

The keyword must be there in the whole text and not just once or twice. But density should be maintained at least 1% to 5% in complete content.

Moreover, if a keyword is repeated several times, the text becomes dull and looks spammy to a search engine. So please balance your keyword placement and make your next content win on Google.

This is all for now, stay tuned for more digital marketing tips and if you wanna learn ‘Complete SEO Guide From Beginner To Advanced Level’ click here.

6 Reasons your business needs Newsletters to skyrocket your growth.

Posted on May 6, 2022September 18, 2023 by Yuva Karnika

As much as a brand logo is needed for business, a business these days should have its newsletter. It helps a business to speak to their customers directly who are connected with their email list and bombard them with valuable content and updates.

About 31% of B2b Marketers say that newsletters are helpful in nurturing leads. And 20% of retail, e-commerce, and consumer goods and services companies are personalizing emails based on gender, race, and ethnicity.

A newsletter may contain any information regarding the brand, its product or service, case studies, promotional activities, struggles and their breakthroughs from, giveaways, etc. Once a customer is subscribed to an email list, they receive the updates in frequent intervals, mostly on a weekly, monthly, or bi-monthly basis.

The traditional form of the newsletter was in a form of magazines, Now they have moved to the email list.

As newsletter targets the emotional side of the subscribers, it does not make them sales

Why should your business have a newsletter?

1. The strongest form of communication

Newsletters take up a strong form of communication with your genuine followers. Subscribing to a newsletter takes more steps from an audience’s side, so it’s natural for idle visitors to fly away at the first step.

So, the people who subscribe to your newsletter finally would be genuine followers of your brand. It helps you connect with their mind on a more personal level. Which forms a strong long-term connection.

2. Strong Credibility

You may be building a business or looking forward to growing your brand, having a newsletter builds trust and credibility for your brand, which speaks about your knowledge and expertise in the area you are serving. It helps increase the organic growth of your brand. Which respectively widens your business horizon and lets new leads in.

A newsletter can showcase your experience and works as social proof which increases your credibility compared to your competitors.

3. Increases reputation/recognition

When the email list grows, it’s natural that your number of followers grows. This acts as a big social proof. This speaks about your authority even without intentionally speaking about it. This increases your referrals. Word of Mouth strategies work here on a great level although it is outdated, it is one of the most trusted ways of gaining reputation.

Having a newsletter that shares a bunch of knowledge can attract people looking to gain knowledge that you are sharing. If people know that you share free value, they will subscribe to you even if they are not your active follower on any social media. Or who knows maybe the subscribers now may evolve into your potential client or lead in the future.

4. Creative Newsletter

Newsletters can be made with different templates, which can be eye-pleasing to the subscriber, so that it keeps your reader entertained and not bored, with that adding good valuable content and keeps the reader engaged to till the end.

Click here to find a few templates of ConvertKit.

5. Better campaigns to know audiences

Acts as better campaigns to know audiences where their intentions are on. The user clicks and where they are intended to go on a website can be tracked and analyzed. This helps you to identify what value your customer is expecting from you. And if it is not intended towards your goal, you can change your working strategies.

Example: You are having a business selling handmade pottery items. To promote handmade potteries you gave a few tips on making pottery, but if your audiences follow you for learning how to make pots, you’ll probably not increase your sales, you are attracting the wrong audience.

Helps to understand the pain point of your customers/visitors and know them better and change your strategies accordingly

6. A promotional factor of your business

By sharing the immense value you attract an immense ideal audience, which helps you to cross-promote your services. Like in the newsletter you can encourage the reader to buy your services or check out your other social media accounts and YouTube videos you have, as they will require consuming more valuable content from you. They end up checking them out.

Instamojo is one of the companies that saw large growth in their newsletter subscribers

To debunk many financial aspects of any business Instamojo started their newsletter strategy called The SME Wrap for Business growth and trends. The newsletter was started 4 years ago to create contents that give Financial knowledge to their subscribers.

They concentrated on solving problems such as simplifying business news and updates in the market, cluttering the information that is scattered on the internet, and Debunk complex concepts for business people to skim and understand easily.

This turned out as their USP.

They attained 100 subscribers within 1st week and saw a constant increase in a further week. After 4 years, now they have a strong subs connection with 40K+ and increasing with at least 500 sign-ups every day.

They say that Newsletters helped them build a strong community while branding themselves as the industry leader

Few newsletters making websites

Mailchimp
Convert kit
MailiGen

How to create a newsletters

Come up with a newsletter theme/goal
Create a Subscription form on your website
Make a subscriber list of my gathering ID through your website.
Choose a newsletter platform
Link subscribers
Choose a template
Create, edit and send

Some of the newsletters are

Morning Brew – Educational/Entertained

The Hustle – Professional news on niches you prefer.

Boss babe – Business

Ankur wakiroo – Inspirational/ Personal Development

Whiteboard crypto – crypto

Copyposse – Content creating/Marketing

Every penny you invest in newsletter marketing gives you a profitable ROI. Newsletter making may take a bit of a step from the brand’s side, but in the long run, it gives you a definite return. It’s high time for businesses to start having their Newsletters.

Were you are looking for someone who can take away your major workload? Well, you have come to the right place. I’m Yuva Karnika, Writer, Content Writer. I curate content that moves the hearts of your audiences with words and skyrocket your business by providing content in user-friendly language.

In case you think we are a great fit for each other, let’s get into a quick discovery call here.

5 Reasons you should consider starting a side hustle in 2021

Posted on September 8, 2021September 18, 2023 by Simran Bhandari

Since this pandemic started, many people have lost their jobs, and many felt that the present time has been so uncertain about financial security. Some positions are on the verge of closing because there is not enough support from the government.

This time talented and educated youth were left unemployed. So, I think if you ever thought of starting side hustle and ever wanted to work for your goals and dreams, this is the best time ever to do so because:

Every business is working remotely, and thus demand for work from home professionals (freelancers) has increased.
After a pandemic, people starting side hustle and businesses preferring digital platforms to reach. Hence, this is a big chance for you to be recognised as an expert in your niche using digital stages like social media, website, blogging, email campaigns and more.
New faces are welcomed in the market with fresh vision and thoughts.

Irrespective of- from how long you are in this industry, where you are from, and what niche you are promoting, this is a perfect time – starting side hustle and make money while working from home.

Honestly! I am not saying that it will be an easy way. You will need a lot of dedication, blood and sweat. But in the end, this will be worth trying.

I remember when I decided to start side hustle, it was not easy. I had so many fears about how I would do this and what if I failed, but last year hit us hard. But I am happy that I have chosen this path.

“If you think being an entrepreneur is risky, try working for someone else for 40 years and living off social security.”

- Warren Buffet

Here are my top 5 reasons to give you why you should be Entrepreneur

Level up your skills

When you step into the world of starting side hustle or entrepreneurship, this requires lots of new skills. Which you might have or not. So, this will create a path to level up your skills.

It is time for you to invest days in learning skills, mastering the strategy and becoming an expert in marketing and converting.

Whether you need to level up your social media skills, designing, or content writing, you grow with every skill you learn. It will make you realise that you have so many hidden talents and abilities to do different things.

You will learn how to be more resilient with your business and with your own life. By adding more definitely, you will learn how to handle the setbacks which come while starting side hustle and make your way up to progress through all the obstacles.

Freedom of time and money

When you work for someone, you give your time and energy to that company. You need to be present at a particular place at a specific time.

And clearly, many companies want you to work longer hours without much pay rise. Which I think brings so much stress to youth who is starting.

However, working on your biz gives you time and money freedom. You can set your schedule by focusing on the task which is most important for your business.

It gives you money freedom because you can select your money goals for yourself and your business without working for someone for longer hours with limited pay.

You can reap more results simply by putting the same efforts into starting side hustle. In the end, it is all worth your time and energy.

Self- discipline

If you ever struggled to be a disciplined person. So, my friend running your own business will teach you how to discipline yourself. Having a business is a daunting task, and if you do not learn the skills to manage yourself or instant gratification, that will lead to stress in the industry.

So being a business owner is the best way to learn to control yourself. It is the skill or quality which improve every area of your life, not only your business.

Leaving a legacy after starting side hustle

Well, when you’re starting side hustle from zero and make your way up to success. You have so much to share with other people who may be wanting to do the same.

It will give you a chance to share your story and serve as many people as possible along the way. The purpose of your life, and I think for everyone, should be helping others. The more we serve other people, the more we grow.

To Summarise

Entrepreneur life comes with risk, and it is not going to be an easy task. But once you step out of your comfort zone, the rewards are unique and limitless.

We all have that dream in our hearts to build something for ourselves, but only a few of us show that courage and go after the plans which God put in our hearts.

You might be wondering why am I sharing all this with you, Right?

So I am Simran, a mom of 3 years old daughter, living in Australia while doing a 9-5 job, I got an idea to share my experiences, skills, lifestyle, parenting with readers like you!

So last year started my blog after learning tactics of CONTENT WRITING from Prachi. Classes were value-packed, helped me starting side hustle and still guiding me to grow and place my thoughts easily as a writer.

Huh! I said a lot…

Tell me! Are you also thinking- starting side hustle? Making a decent income from home? These are 2 FREE sessions that will help you-starting side hustle.

Webinar👉 How to start freelancing career + online biz using BLOGGING

Post👉 Step-by-step guide to start content writing and get paid

I love this quote, and I hope it will also give some inspiration.

'Entrepreneurship is living a few years of your life like most people won't. So that you can spend the rest of your life like most people can't.'

– Unknown

That’s all from my side, tell me your story. Have you ever imagined being your own boss? Have you ever felt like quitting a job – that you hate – not paying you enough! Comment down..

What Is Personal Branding? Here’s The Complete Personal Branding Strategy

Posted on August 20, 2020September 18, 2023 by Prachi Gautam

From virtual assistants, coaches to artists, from YouTubers and freelancers to entrepreneurs and business owners, everyone is making efforts to create a strong personal branding. Without wasting your valuable time let’s dive in and understand What Personal Branding is?

It is all about how you promote yourself, self-branding is a combination of your unique skills, expertise and experiences that you want the world to see in you. Business folks use personal branding to differentiate themselves from other people.

In this digital marketing world, where small action is going viral on social media, self-branding has become more conscious because how people are taking your profile and how the media is portraying you is not in your hand. But the main question is why you need to do personal branding and how it can make an impact.

So personal branding allows you, to let people see you in the way you want them to via highlighting your strengths and the passions. It helps people to understand you better, it expands your reach using different platforms.

You need to create a strong personal brand if you want to be considered influential and stand out from the crowd.

Bonus Tip To Build Personal Branding

1. Frame your Brand Mission Statement

A well-crafted brand’s mission statement helps you to achieve goals from the present state to where you’d like to be in your future. I’ve a generic structure for the mission statement “I help ___ do ___.” Let’s take an example, “We help people to gain WORK FROM HOME opportunity through Content Writing and Blogging, help businesses to sky-rocket their sales through Social Media Marketing.

2. What Makes You Unique?

Let’s do self-examination, all you have to think is if you’ll be a world-class expert what would that be? Do competitor analysis and observe how you will differentiate yourself from the market. Your brand should reflect why you’re different from others on the basis of values, passions and beliefs.

3. Define The Benefit You're Providing To Your Audience

You have to take care of your audience, the better you understand you will develop customer centric products or services. Consider things like What are they struggling with, and how can you help? A great brand always gives a clear reason to customers Why they should choose you.

4. Develop Website

Having your domain is essential these days, buy your domain name (ex- www.gautampragya.com), you can prefer GoDaddy or BlueHost. There are some best free website builders like Wix or WordPress. Develop website with your own menu based on your category like About Us, Contact Us, Home and Services.

5. Build Your Social Media Presence

Ideally, you will need to focus on promoting your work on social media platforms like Facebook, LinkedIn, Twitter, Instagram and Pinterest. It will help you expand the social network and get traffic from different channels.

Bottom Line

You need to get aware of your personal branding and ensure that you are projecting the right image of yourself. As long as you’re creating a positive image there’ll be greater chances of growing your business at the highest pace. These are the strategy I have followed to attract my giant followers in just a few months. What is your experience of personal branding? I would love to know.

“Personal Branding is what you do and how your brand is helping customers that makes who you are.”